Bachelor of Commerce majoring in Marketing

Summary

Lincoln University’s Bachelor of Commerce (BCom) degree has a specific focus on value chains. Value chains connect the world, and so do our graduates.

Be it in supply chain management, marketing, food and resource economics, or accounting and finance, our graduates are bringing the world to New Zealand and New Zealand to the world.

When businesses link their strategies and operations with what is happening in the global economy and with their commercial partners, they are well positioned to capture competitive advantages.

A Marketing major prepares you for a career in creating and delivering products that satisfy a target market's needs at a profit. After learning the basic discipline and ethical principles, you'll go on to investigate consumer behaviour and work on an actual marketing research project in your third year of study, giving graduates practical skills on their CV. This foundation, coupled with the student's choice of electives, provides Lincoln's Marketing majors with the analytical skills and balanced judgement to make decisions that are best for the firm, consumers, society and the environment.

Summary of Regulations

All of the following:

• Pass at least 360 credits (24 courses)
• Pass all compulsory courses
• Include no more than 165 credits (11 courses) at the 100 level
• Pass at least 75 credits (5 courses) at the 300 level
• Meet the requirements of at least one of the named Bachelor of Commerce majors.

Students can start in:
• Semester One (late February) or
• Semester Two (mid July)
There are also options for starting in summer semesters.