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Massey University
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Bachelor of Design with Honours (Concept Design)

This course is available


Level of Study

Bachelor's Degree


4 years

Next start date



Learn how to design concepts for entertainment and education within film, animation, television, gaming, and location-based experiences.

Inspire others as you create the basis for further production and development, with character models, storyboards, product ideas and environmental concepts.

Concept design is about visualising and developing the ideas behind film, television, gaming, performance, products and interactive experiences.

In the Bachelor of Design with Honours (Concept Design) you’ll use traditional and contemporary art forms to communicate your concepts for new objects, characters or environments. That could include drawing and sculpting 3D models, as well as making digital plans and renders,

You could be designing characters, creatures, props, vehicles and machines, all the way to building entire worlds to form the foundations of feature films, theme parks, events, toys or exhibits.

Concept design is one of the first stages in every design process. Concept designers create the basis for further production and development, rather than finished products.


New Zealand’s booming film and entertainment industry means concept designers are in high demand. Apply your creative thinking in roles across film, theatre and television as well as in growing markets like video game development and interactive experiences.

Follow in the footsteps of Massey graduates working at Weta Workshop, Mechanic Animation, A44, PikPok, Weta Gameshop, Pukeko Pictures and Story Inc. Other graduates see success freelancing or starting their own independent companies right after graduating, like game studios Odd Boy, and Wild Boy Studios.

There is also a growing demand for graduates who can apply design thinking at a strategic level. Whether that is in business, government, or within social and civic enterprises. You could go on to work in a design or advertising agency, major events development or create exhibition concepts for a gallery or museum.

Further study

Take your concept design education to the next step with the Weta Workshop School Master of Design, or continue your design research and practice with a Master of Design or Master of Fine Arts at Massey.

About this major

The Concept Design major in the Bachelor of Design with Honours consists of 210 credits.

Note: Students starting in July may complete in 3.5 years, provided they complete Summer School in the first year

Entry criteria

Students must have successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the Academic Admission Requirements by Country.

We are looking for creative, enthusiastic and dedicated students who demonstrate skill and passion for design and the visual arts. To enter the Bachelor of Design with Honours programme you will: submit a portfolio (if you do well in NCEA Level 2 art, design or technology (or equivalent) you may not need to submit a portfolio.

Students from a country where English is not the first language, must obtain a minimum English Language competency level.

  • IELTS score of 6.0 (no band less than 5.5)
  • TOEFL iBT score of 80 overall (min 19 in Writing)
  • PTE Academic score of 50 Overall (min 42 in communicative skills)
  • Cambridge English score of 169 overall and all bands 162 or better

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