Graduate Diploma in Sales and Marketing

Summary

This programme is for those with a degree in another subject who want to progress their career into sales and marketing. Students will develop specialist skills in consumer behavioural analysis, domestic and international market theory, and applied marketing campaigns.

This programme includes a work placement and research project.

What You'll Learn

All modules in the Graduate Diploma in Sales and Marketing are compulsory, there are no elective modules. You will study five modules specific to Sales and Marketing covering subjects such as planning, sales, strategic marketing and international marketing.

Your final module – BIBM788 Professional Project – includes a work placement and research project, bringing together all you have learnt in the classroom.??? This is a great experience, where you get the opportunity to showcase your skills and talents, build networks and business relationships that can lead onto job opportunities.

Modules:

• Consumer Behaviour
• Marketing Planning and Control
• Market Development and Sales
• Strategic Marketing
• International Marketing
• Professional Practice
• Professional Work Placement
• Professional Project