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Institute of Technology or Polytechnic

Wintec
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Graduate Diploma in Sales and Marketing

This course is available

On-Campus

Level of Study

Graduate Certificate or Diploma

Duration

1 year

Next start date

Expected Feb 2023

Campus

Wintec

Summary

This programme is for those with a degree in another subject who want to progress their career into sales and marketing. Students will develop specialist skills in consumer behavioural analysis, domestic and international market theory, and applied marketing campaigns.

This programme includes a work placement and research project.

What You'll Learn

All modules in the Graduate Diploma in Sales and Marketing are compulsory, there are no elective modules. You will study five modules specific to Sales and Marketing covering subjects such as planning, sales, strategic marketing and international marketing.

Your final module – BIBM788 Professional Project – includes a work placement and research project, bringing together all you have learnt in the classroom.??? This is a great experience, where you get the opportunity to showcase your skills and talents, build networks and business relationships that can lead onto job opportunities.

Modules:

  • Consumer Behaviour
  • Marketing Planning and Control
  • Market Development and Sales
  • Strategic Marketing
  • International Marketing
  • Professional Practice
  • Professional Work Placement
  • Professional Project

Entry criteria

Candidates are required to:

  • Have successfully completed a bachelor degree from a New Zealand Institution or an approved and accredited overseas institution; or
  • Successfully completed a Level 6 or 7 Diploma and relevant work and/or life experience (equivalent to a bachelor degree); or
  • Evidence of equivalent practical, professional or educational experience e.g. three years full time work experience (relevant to selected field of study), as approved by the Centre Director or authorised nominee.

Candidates who have English as a second language are required to have an International English Language Test System (IELTS) score of 6.0, with no individual band score lower than 5.5; or

  • TOEFL Internet-based test (iBT) score of 60 (with a writing score of 18)
  • TOEFL Paper-based Test (pBT) score of 550 (with an essay score of 5 TWE)
  • Pearson Test of English (Academic) score of 50 with no band score lower than 42

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