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Massey University
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Bachelor of Communication (Digital Marketing)

This course is available

On-Campus, Online

Level of Study

Bachelor's Degree


3 years

Next start date



The Bachelor of Communication (Digital Marketing) is the only degree in New Zealand that combines business, marketing strategy and creative visual and verbal communication skills.

Combine your love of technology and creativity with the Bachelor of Communication (Digital Marketing).

Employers increasingly need communicators who have an in-depth understanding of the digital world and how to communicate effectively via digital platforms. Massey University’s Bachelor of Communication (BC) in digital marketing will give you these skills.

What will you learn?

You will learn about all forms of digital media, digital branding and how to produce effective digital material, including social media. You’ll be able to apply marketing theory to digital marketing situations, develop a digital strategy and apply it effectively. How industry applies ethical standards to their online presence is an area of intense debate. You’ll learn about ethical issues in digital marketing and developments in this area.

Real world and relevant to employers

The digital marketing major has a strong practical element, involving case-based projects and regular guest speakers from industry. There is also a communication internship course available for BC students with good grades.

This brings your learning to life, gives you a taste of working life and helps you make connections with potential employers.

This degree was developed in consultation with employers, so your learning will be highly relevant across a wide range of sectors.

Unique variety in your study - just like the working world

Massey’s Bachelor of Communication is the only communication degree in New Zealand that requires you to take courses from both business and arts. You’ll graduate as a well-rounded, innovative communication specialist who is sought-after by employers.

85% of Massey University Bachelor of Communication graduates are employed within six months of graduation. These graduates are employed across 20 different industry categories with more than 280 different job titles. 84% of our graduates believe that their BC studies were relevant to their present work.


Communication roles have grown hugely in the last few years - to a point where they are recognised by most companies as highly strategic and at the heart of a successful business. This rapidly expanding area of professional work features a wide variety of jobs and exciting opportunities.

When you graduate with the digital marketing major there are many options for employment ­– you could take your new-found skills to become an organisation’s digital specialist, or you could become part of a marketing or digital communication agency team. Some examples of roles in this area are:

  • Digital marketing coordinator
  • Digital marketing manager
  • Digital strategist
  • Digital channels advisor
  • Search engine optimisation manager
  • Social/content marketing manager

Major requirements: Completing a major is compulsory. The Digital Marketing major requires 120 credits including at least 60 credits at 200 level and 60 credits at 300 level.

Entry criteria

Students must have successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the Academic Admission Requirements by Country.

Students from a country where English is not the first language, must obtain a minimum English Language competency level.

  • IELTS score of 6.0 (no band less than 5.5)
  • TOEFL iBT score of 80 overall (min 19 in Writing)
  • PTE Academic score of 50 Overall (min 42 in communicative skills)
  • Cambridge English score of 169 overall and all bands 162 or better

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