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Massey University
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Bachelor of Communication (Digital Marketing)

This course is available

Online, On-Campus

Level of Study

Bachelor's Degree


3 years

Next start date



Specialise in Digital Marketing for your Bachelor of Communication at Massey

Combine your love of technology and creativity with the Bachelor of Communication (Digital Marketing).

Employers increasingly need communicators who have an in-depth understanding of the digital world and how to communicate effectively via digital platforms. Massey University’s Bachelor of Communication (BC) in digital marketing will give you these skills.

What will you learn?

You will learn about all forms of digital media, digital branding and how to produce effective digital material, including social media. You’ll be able to apply marketing theory to digital marketing situations, develop a digital strategy and apply it effectively. How the industry applies ethical standards to their online presence is an area of intense debate. You’ll learn about ethical issues in digital marketing and developments in this area.

Real world and relevant to employers

The digital marketing major has a strong practical element, involving case-based projects and regular guest speakers from the industry. There is also a communication internship course available for BC students with good grades.

This brings your learning to life, gives you a taste of working life and helps you make connections with potential employers.

This degree was developed in consultation with employers, so your learning will be highly relevant across a wide range of sectors.

Unique variety in your study - just like the working world

Massey’s Bachelor of Communication is the only communication degree in New Zealand that requires you to take courses in both business and arts. You’ll graduate as a well-rounded, innovative communication specialist who is sought-after by employers.

85% of Massey University Bachelor of Communication graduates are employed within six months of graduation. These graduates are employed across 20 different industry categories with more than 280 different job titles. 84% of our graduates believe that their BC studies were relevant to their present work.

A Bachelor of Communication in Digital Marketing is a good fit if you:

enjoy connecting with people

are interested in digital technologies

enjoy expressing yourself through writing and online media.

Entry criteria

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

International English Language Requirements:

  • IELTS - 6.0 overall and minimum 5.5 in each band
  • TOEFL iBT - Overall score 80, minimum 19 in Writing
  • Cambridge English - B2 First, or B2 First for schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill.
  • NCEL - Level 4 (Academic)
  • PTE - 50 overall and minimum 42 in each communicative skills
  • LanguageCert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill

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