Bachelor of Commercial Music (Music Industry)

Summary

Seek out and develop new ways to work in the commercial music industry, learning artist development, management and distribution, and how to stage live events and tours.

In the Music Industry major you’ll learn how to market and support musicians, developing the skills and networks to become an essential behind-the-scenes music industry professional.

Study artist development and management, and how record labels and distribution networks work, including modern platforms like Spotify and social media. Get experience project-managing live music for concerts, tours and festivals.

Engage critically with the music industry, considering the philosophy, politics and economics of commercial music. Explore new business models that challenge traditional industry conventions.

Work with students from across Massey’s commercial music degree to work on gigs, tours, music videos and online promotion.

Careers

Our Bachelor of Commercial Music graduates find jobs in the recording and publishing industries such as artist and repertoire (A&R), marketing or management, working at radio stations and establishing their own promotion companies. The live sector is also lucrative, and provides jobs in promotion, venue management and a range of other support roles.

Further study

Extend your study with postgraduate research in the Bachelor of Commercial Music (Honours), or take a creative product or idea to market in the Master of Creative Enterprise.