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University

Massey University
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Master of Business Studies (Marketing)

This course is available

On-Campus, Online

Level of Study

Master's Degree

Duration

1.5 years

Next start date

Expected Feb 2023

Campus

Auckland Campus

Summary

Specialise in Marketing for your Master of Business Studies at Massey

Massey University’s Master of Business Studies combines study of advanced theory with research. It gives you the skills you need to progress your career, or continue to further study.

Join the leaders in marketing education

You will be joining the longest standing marketing school in the country. Your teachers are internationally ranked professors.

Massey University’s teachers are actively researching. You are taught the most relevant perspectives, from the most influential academics, in the most experienced environment.

What will you learn?

A master’s is a rigorous, challenging, rewarding and exciting programme of study. Your study will focus on your chosen specialisation, in the context of other business disciplines. This reflects the reality of today’s business environment.

You will learn the processes and disciplines involved in high-level in-depth research and how to apply them to business. You will complete and present a comprehensive written report on an independent research topic.

We utilise our relationships with industry and help you draw on experience you may have to give your learning context and relevance to the real world.

The Master of Business Studies programme will also develop your oral and written communication skills to the level expected of senior business leaders.

Further study

After successfully completing a Master of Business Studies, you could go on to a PhD.

A Master of Business Studies in Marketing is a good fit if you:

have completed a bachelor’s degree (or bachelor’s degree with honours) with good grades

wish to progress your business career into a more senior level

would like to continue on to further study such as a PhD.

Entry criteria

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

To enter the Master of Business Studies (Marketing) you will have been awarded or qualified for a relevant bachelor's degree or equivalent qualification, with a minimum B- grade average in the highest level courses.

If you have been awarded the Degree of Bachelor of Business Studies with Honours, or the equivalent degree of another recognised university, you may apply for credit towards Part One of the qualification in accordance with the limits specified in the Recognition of Prior Learning regulations.

You will need to provide verified copies of all academic transcripts for studies taken at all universities other than Massey University.

International English Language Requirements:

  • IELTS - 6.5 overall and minimum 6.0 in each band
  • TOEFL iBT – Overall score 90, minimum 20 in Writing
  • Cambridge English - C1 Advanced or C2 Proficiency with a score of 176. No less than 169 in each skill.
  • NCEL - Level 5
  • PTE - 58 overall and minimum 50 in each communicative skills
  • LanguageCert - C1 Expert IESOL (LRWS) with HIGH PASS and no less than Pass in each skill or C2 Mastery IESOL (LRWS) with PASS and no less than Pass in each skill

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