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Auckland University of Technology
Auckland University of Technology logo

Master of English and New Media Studies

This course is available


Level of Study

Master's Degree


1.5 years

Next start date

Expected Feb 2023


Auckland University of Technology


In the Master of English and New Media Studies you explore the increasingly important nexus between new media and spoken, written or visual communication in English. The programme culminates in a two-semester research project of an experimental, theoretical, creative or practice-based nature.

Your research project could involve the development of game or transmedia narratives. It could investigate social media or other forms of web communication - including internet memes and fake news - for issues of power and identity, or to identify emerging language trends. It might also examine the use and impact of virtual or augmented reality for language learning and teaching.

What you study: In the first part of the programme you complete a number of papers related to English and new media, as well as a paper on research methods to prepare you for your research thesis.

Areas covered include:

  • Game narrative and interactive storytelling
  • Multiplatform transmedia narratives
  • Web communication
  • Corpus, multimodal and critical discourse analysis of new and social media
  • Text mining and analytics
  • Virtual reality, new media and language education
  • Internet memes
  • Social media and (virtual) identity
  • Intercultural communication and new media
  • Social media, communication and creativity

Core papers

  • ENMS800 English and New Media Research Methods
  • ENMS999 English and New Media Thesis

Elective papers

  • ENMS801 New Media Performance and Practice
  • ENMS802 Virtual Worlds
  • ENMS803 Game Narrative and Interactive Storytelling
  • LING812 Discourse Analysis
  • CTEC803 Transmedia
  • LING811 Language, Culture and Communication

Career opportunities

  • New and social media research
  • Language and literacy education
  • Online journalism
  • Public relations
  • New and social media practice
  • Translation and interpreting
  • Advertising
  • The arts and cultural industries
  • Travel and tourism
  • Content development for virtual and augmented realities

You will also be prepared for doctoral study.

Entry criteria

One of the following or equivalent with a B grade average or higher in papers at level 7 or above:

  • Relevant bachelor’s degree OR
  • Relevant graduate diploma

English Language Requirements:

IELTS (Academic) 6.5 overall with all bands 6.0 or higher; or equivalent; TOEFL iBT score of 90; Certificate in English for Academic Study (CertEAS) with A grade; GIE with B+ grade; CAE minimum overall score of 176; PTE minimum overall score of 58.

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