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The University of Waikato
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Graduate Certificate in Business Analytics

This course is available


Level of Study

Graduate Certificate or Diploma


9 months

Next start date

Expected Jul 2024


Hamilton Campus


Master the fundamentals of business analytics and bring data to life with this short, highly practical qualification. Get the technical know-how you need to use powerful analytics tools and transform 'big data' into meaningful business insights.

Business analytics enables modern organisations to use data so they can make better informed business, financial, and marketing decisions to guide their future.

This specialised course will equip you with the practical knowledge and skills to work in roles that involve data analysis, reporting and decision-making.

Learn how to use powerful analytics tools to extract and analyse 'big data' from a wide range of sources, visualise key trends and patterns, and transform complex datasets into meaningful business insights.

By the end of the course, you'll understand how to leverage the greatest business value from big data, and use business analytics to solve common organisational problems. Students will also discuss ethical concerns around the collection and storage of data in New Zealand, and the importance of respecting protocols related to Maori data rights. The course is taught at an advanced undergraduate level and is designed for business/management students, rather than computer science students, so it's not heavily technical. The four compulsory papers can be completed part-time over 9 months or longer; equivalent to 600 learning hours in total.

Who is this course suitable for?

The GradCertBA is ideal for anyone who wishes to gain a mastery of business analytics fundamentals and find work as a business analyst in a wide range of sectors, such as marketing, supply chain, HR and strategic management. It is also suitable for people already working in roles that involve data analysis, but who lack any relevant professional training in this field.

Career opportunities: With the explosion of data collection tools and methods, professionals with skills in data analytics play a vital role for successful enterprises. Examples of job titles: Analytics & Insights Manager; Business Analyst; Business Intelligence Specialist; Customer Insights Analyst; Data Wrangler/Strategy Lead; Data Analytics & Visualisation Specialist; Digital Marketing Specialist; Enterprise Data & Analytics Specialist; HR Reporting & Analytics Manager; Market Research Analyst; Performance/Insights Analyst; Strategy Managing Consultant; Supply Chain Data & Insights Analyst

Entry criteria

A bachelor's degree (or equivalent) in any subject, with at least a B-minus grade average across the 300-level papers. However, you can still be considered for admission to the GradCertBA based on professional experience or academic merit. Please speak to one of our advisors in the Management Student Centre.

You also need to meet an English language entry requirement as follows: IELTS (Academic) score of 6.5 overall (no band less than 6.0); iBT (internet based) TOEFL - 90 with a score of 21 in writing; Pearson PTE Academic - Overall score of 58 and no PTE communicative skills score below 50; University of Waikato College - Successful completion of Level 8 with a B grade average in the Certificate of Attainment in English Language (CAEL) programme.

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