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Institute of Technology or Polytechnic

Southern Institute of Technology
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Bachelor of Professional Communication

This course is available


Level of Study

Bachelor's Degree


3 years

Next start date

Expected Feb 2024


Southern Institute of Technology


The Bachelor of Professional Communication is a three-year degree programme, which provides theoretical knowledge and practical skills appropriate for employment in a wide and growing number of communications media related careers.

This course will teach you to be an effective communicator, researcher, writer and leader.

You will learn:

  • principles of communication,
  • to incorporate appropriate cultural practices in various media communication contexts,
  • to apply ethical, legal and business principles
  • media related Government policies in the practice of media communications.

This programme of study aims to provide learners with the technical, theoretical and policy related foundations for practising in the media communications related field. This programme also aims to provide those currently employed in the communications media field, but who lack qualifications, with an opportunity to acquire knowledge in, and to apply and critique the research and theories that underpin the practice of media communications. This programme may also provide an opportunity for those already working in the field to diversify their media communications portfolio and to acquire further technical skills especially in internet related modalities to enhance their media communications practice.

Career Opportunities

Graduates of the Bachelor of Professional Communication will be effective communicators, researchers, writers and leaders, with skills to further any career, from media organisations to government and private enterprise. Recent graduates of the Bachelor of Professional Communication have gained employment in areas including education, tourism, local government and journalism.

Satisfactory Completion

For students to be considered to have satisfactorily completed this programme and be eligible for the awarding of the qualification Bachelor of Professional Communication, they must have completed all scheduled course work requirements and assessments, successfully completed assessment requirements for all papers, and achieved a total of 360 credits as specified in the programme schedule. The timeframe for completion of this programme is ten years.

Entry criteria

For entry to this programme, applicants are required to have Equivalent qualification to University Entrance - NCEA Level 3.

School Leavers:

University Entrance - NCEA Level 3 or equivalent. Three subjects at Level 3 made up of:

  • 14 credits each, in three NZQA University Entrance approved subjects, and
  • Literacy – 10 credits at Level 2 or above, made up of: five credits in reading five credits in writing, and
  • Numeracy – 10 credits at Level 1 or above, made up of specified achievement standards through a range of subjects, or package of three numeracy unit standards (26623, 26626, 26627 – all three required)

Mature Applicants

  • Be at least 20 years of age when the programme begins and provide evidence of aptitude or appropriate work or other experience; or
  • Completion of an external or overseas qualification, which is considered to be the equivalent of any of the above qualifications, as approved by the Head of Faculty.

English Language Requirements

  • IELTS test - Academic score of 6 with no band score lower than 5.5
  • TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE)
  • TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18)
  • Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill.
  • OET - Minimum of Grade C or 200 in all sub-tests
  • NZCEL - a) Expiring Level b) Current: a) Level 4 (Academic) b) Level 4 (Academic)
  • Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42
  • Language Cert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill

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