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Massey University
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Bachelor of Sport Management

This course is available

On-Campus, Online

Level of Study

Bachelor's Degree


3 years

Next start date

Expected Feb 2024


Auckland Campus


Study a Bachelor of Sport Management – BSptMgt

If you want to be the sport manager of tomorrow, you will need a strong background in both sport and business management.

Massey University’s Bachelor of Sport Management teaches you the business and management skills you’ll need to meet the demands of the growing sport industry including:

facilitating participation in sport

controlling the production of sport-associated goods and services

overseeing sport venues and facilities

the strategic development of local, regional and national sport organisations

managing sporting events

sport sponsorship and marketing.

Gain a wide range of skills

You’ll develop both your theoretical knowledge and applied management skills. The wide range of courses on offer gives you an understanding of sport in its social, cultural and organisational contexts. You’ll also strengthen your communication, interpersonal and negotiation skills.

Our sport management qualification will give you a solid grounding in:

social, cultural and international foundations of sport

strategic sport management, leadership, operations, venue and event management and governance

ethics, diversity and inclusion

marketing, media and communication

finance, accounting and economics of sport

legislation and policies impacting sport

business aspects of sport.

Real world experience

You’ll gain real-world experience through work placements – giving you over 240 hours of practical experience. These experiences will help you develop industry contacts and gives you an advantage with potential employers.

Lecturer expertise

You'll learn from passionate lecturers who have in-depth academic knowledge of sport management and extensive practical experience. We offer first-hand knowledge and experience of applying sport management principles and concepts in the sport industry.


Between 2018 and 2021 the average number of students enrolled in the qualification was 121 (headcount). In the 2020 academic year, 72% of students in the first year of this qualification continued within the qualification and across the whole qualification 89% of courses were successfully completed.

Further study

New Zealand is a great place to study. Massey University’s reputation is supported by our international rankings, accreditations and associations. We are rated five star plus by the QS World University Rankings.

Massey University has small class sizes, and our lecturers and staff are friendly and approachable.

As an international student, there are entry requirements that will apply to you. We recommend that you apply at least three months before your anticipated start date so your application can be processed in time. There are additional steps you will need to take. These include obtaining a visa and travel bookings if your study is to be in New Zealand.

Find out more about life as an international student at Massey, applying to Massey and getting help.

Entry requirements for international students.

A BSptMgt is a good fit if you:

are passionate about sport and would like to share that with others

have great organisational skills

would like to combine business management skills with your interest in sport.

Entry criteria

All students must meet university entrance requirements to be admitted to the University.

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

International English Language Requirements:

  • IELTS - 6.0 overall and minimum 5.5 in each band
  • TOEFL iBT - Overall score 80, minimum 19 in Writing
  • Cambridge English - B2 First, or B2 First for schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill.
  • NCEL - Level 4 (Academic)
  • PTE - 50 overall and minimum 42 in each communicative skills
  • LanguageCert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill

Studying in NZ

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