Bachelor of Communication (Public Relations)

Summary

Specialise in Public Relations for your Bachelor of Communication at Massey

The Massey Bachelor of Communication (Public Relations) will build the skills you need for a successful career in public relations. You will develop your interpersonal and inter-group communication abilities. You’ll also learn strategic thinking, planning, writing, research and information processing skills.

You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. Public relations practitioners:

organise events

write and edit media releases

write and edit online and print newsletters and publications

manage risk and crisis communications

develop strategic public relations plans, and

build relationships through digital media.

Sought-after by employers

82% of graduates are employed within two years of graduation. These graduates are employed across nine different industry categories with more than 60 different job titles.

Leading the way

Massey University was New Zealand’s first institution to offer university-level courses in public relations, so you’ll be able to take advantage of our extensive knowledge and experience in teaching this discipline. This major is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

A Bachelor of Communication in Public Relations is a good fit if you:

enjoy planning and research

are creative and a good writer

understand the importance of relationships, and like keeping up with news and issues.