Graduate Diploma in Applied Marketing

Summary

The aim of the Graduate Diploma in Applied Marketing is to provide students who already have a degree, or extensive applicable experience, with advanced theoretical and applied knowledge in Applied Marketing, which can be used in professional practice or further advanced study in this area.

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management (such as communication, presentation, interpersonal and problem solving skills), in addition to the development of specific business knowledge.

You will learn to:

• Strategically analyse market information in order to apply and develop market research,
• Develop marketing plans, promotional campaigns and cost effective budgets.
• Solve problems, both independently and as part of a team.

Course Content

Compulsory papers

• MGT602 (MGT201) Marketing Operations (15 credits)
• MGT704 (MGT304) Strategic Marketing Management (15 credits)
• MGT706 (MGT306) Reputation and Brand Management (15 credits)
• MGT702 Research Methodology (15 credits)
• MGT707 Digital Marketing: Strategy and Analysis (15 credits)
• MGT720 Consumer Behaviour and Market Trends (15 credits)

Compulsory - Choose either 730 or 731

• MKT730 Management Research Project (Applied Marketing) (30 credits)
• MKT731 Internship (Applied Marketing) (30 credits)

Career opportunities:

Students who have completed a Graduate Diploma in Applied Marketing will strategically analyse market information in order to develop and apply marketing concepts to complex real-world scenarios.

Such scenarios may include: formulating marketing plans, conceptualising and evaluating promotion campaigns, making reasoned trade-offs between objectives and budgets, innovating and managing change via a strong grounding in the realities of social, economic, and technological change processes, the underlying dynamics of consumer and industrial buyer behaviour, contemporary marketing research practice, and organisational behavioural principles. They will solve problems, both independently and as part of a team.

Satisfactory Completion

For students to be considered to have satisfactorily completed this programme and be eligible for the awarding of the qualification Graduate Diploma in Applied Marketing, they must have completed all scheduled course work requirements and assessments, successfully completed assessment requirements for all papers, and achieved a total of 120 credits as specified in the programme schedule. The timeframe for completion of this programme is three years.