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Institute of Technology or Polytechnic

Manukau Institute of Technology
Manukau Institute of Technology logo

Graduate Diploma in Sales and Marketing (Level 7)

This course is available


Level of Study

Graduate Certificate or Diploma


1 year

Next start date

Expected Jul 2023


MIT Manukau


Programme highlights

Every business has something to sell and that means they need a sales and marketing team.

With the Graduate Diploma in Sales and Marketing, you'll develop the skills to get ahead in this exciting and fast-changing industry.

You will learn about consumer behaviour and how to apply these insights to effective marketing campaigns.

You will also get real-world sales and marketing experience working for a local business. This will ensure you have both skills and hands-on experience when you enter the job market.

Fast-track your programme of study to graduate sooner

Your work experience or previous tertiary study may count towards achieving your qualification. Our Recognition of Prior Learning (RPL) programme is designed for those who already have the on-the-job skills and knowledge, but want to take their career to the next level with a qualification.

Programme structure

You will need to complete the following:

Level 6

351.630 Consumer Behaviour (15 credits)

351.631 Market Development and Sales (15 credits)

351.632 Marketing Planning and Control (15 credits)

Level 7

351.725 International Marketing (15 credits)

351.726 Strategic Marketing (15 credits)

341.753 Industry Project Part A (15 credits)

341.754 Industry Project Part B (30 credits)

Career opportunities

Depending on your personal strengths, the Graduate Diploma in Sales and Marketing can lead to face-to-face sales roles, marketing strategy or creative work or marketing management. Your career could take you to consultancy or market research, or even public-relations roles. Every company needs to sell, and you'll have the skills to make that happen.

Entry criteria

Applicants must meet the following entry requirements:

Successfully completed a bachelor's degree in any field excluding the specific graduate diploma field; or
Successfully completed a Level 6 or 7 diploma and relevant work and/or life experience (equivalent to a bachelor's degree); or
Evidence of equivalent practical, professional or educational experience e.g. three years' full-time work experience (relevant to business studies); and

IELTS test: Academic score of 6 with no band score lower than 5.5; TOEFL Paper-based test (pBT): Score of 550 (with an essay score of 5 TWE); TOEFL Internet-based test (iBT): Score of 60 (with a writing score of 18); Cambridge English Examinations: B2 First, or B2 First for schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill; Pearson Test of English (Academic): PTE (Academic) score of 50 with no band score lower than 42.

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