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Private Training Establishment

Alpha Educational Institute
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Diploma in Business Management - Level 7 Digital Ubiquitous Marketing

This course is available


Level of Study

Graduate Certificate or Diploma


36 weeks

Next start date

Expected Apr 2023


Christchurch Campus


This qualification will provide both New Zealand and Global businesses and organisations with graduates who can apply advanced business management knowledge and skills to be able to manage within a business management environment. In addition to advanced business management knowledge and skills, graduates with specialisation in Digital Ubiquitous Marketing will be able to develop and implement strategies and tactics with digital ubiquitous marketing practices aimed to reach new customers, build customer loyalty, retain customers and improve overall profitability.

This qualification will enable graduates to enter into a variety team leader / manager roles or progress onto further higher level study.

Papers: Students will be required to study the following eight papers in two semesters:

MGT701 Strategic Management

MGT702 Strategic Contemporary Marketing

MGT703 People and Organisation

MGT704 Financial Management

BM702 Technology Based Branding

BIT703 Electronic Business in Digital Age

UM701 Interactive Ubiquitous Marketing

UM702 Social Media Marketing

Career Opportunities

  • Digital Campaign Manager
  • Social Media Marketing Strategist
  • Digital Marketing Co-Ordinator
  • Mobile Marketing Planner
  • On line Media Marketing Specialist
  • Social Media Marketing Manager
  • Webs Marketing Specialist
  • Data and Web Traffic Analyst
  • Product Development Officer

Suitable Industries

Graduates may be eligible to work into these industries

  • Digital and Media
  • Retail
  • Manufacturing Industry
  • Education Industry
  • Communication & Technology Industry
  • Hospitality

Further Study Opportunities

This qualification can lead to degree or post graduate level qualifications in business management or other relevant industry qualifications; Example – Bachelor of Applied Management.

Entry criteria

Applicants must provide evidence of:

  • A Level 6 or higher qualification in Business (or equivalent) OR
  • A degree in other disciplines related to Digital Marketing/Marketing OR
  • A minimum of four years relevant industry experience in a Business related field, requiring knowledge equivalent to at least a Level 6 Business qualification. AND
  • International students for whom English is not their first language, must also have an IELTS score of 6.0 (Academic) with no individual band lower than 5.5, or equivalent evidence of English Language proficiency in accordance with NZQA regulations.

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