Master of Commerce in Marketing

Summary

A Master of Commerce degree will allow you to learn more about your chosen subject area, critically view the world and carry out an independent piece of research. These knowledge, skills and competencies mean MCom graduates are well-prepared for professional roles and business consulting.

If you have been following the Chartered Accountants of Australia and New Zealand programme, study in the MCom counts as one year of professional experience.

Students who have qualified for a Bachelor of Commerce with Honours or equivalent may be admitted to the MCom by thesis only in that major (one year, worth 120 points).

As an MCom graduate you will be able to:

• demonstrate in-depth knowledge and understanding of contemporary thought and developments within your specific research area
• evaluate the implications of your own research findings for the wider body of relevant academic literature
• synthesise academic literature and communicate research findings, both orally and in written form, consistent with academics working in your chosen discipline.

Qualification structure

The Master of Commerce degree consists of 180 points of which between 90-120 points is coursework (between six and nine courses), and a 90-point thesis or a 60-point dissertation.

Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. But that is only the tip of the iceberg. Marketing is concerned with the analysis of customer needs and securing information needed to design and produce goods or services that match buyer expectations.

Strategic research methods, advertising and promotion, merchandising, sales, and management of products and services are utilised in the process, which applies to profit-oriented firms as well as not-for-profit organisations.

Career opportunities

The marketing and business skills acquired at UC are relevant globally. A Bachelor of Commerce majoring in Marketing will open the door to an exciting, varied and fast-paced career in anything from advertising and promotion, brand management, product management, market research, retail management, marketing and communications, strategic marketing, direct marketing and sales and merchandising. Most of these jobs require a mix of quantitative, communication and interpersonal skills.

Marketing careers provide a lot of variety, since the roles and functions of marketers are constantly evolving as the business environment changes and a huge number of industries and organisation types the world over require marketers.

Graduates may enter the profession as marketing executives, officers, assistants or coordinators, with good graduates progressing to advisors, specialists and managers within a few years. Many marketing-trained staff end up in senior organisational roles of senior manager, director, chief officer, president or working independently as a consultant.

Start date: Monthly by arrangement with supervisor