Institute of Technology or Polytechnic
Ara Institute of CanterburyGraduate Diploma in Marketing and Sales
This course is available
On-Campus
Level of Study
Graduate Certificate or Diploma
Summary
We live in a competitive marketplace with goods, services and experiences constantly promoted and sold. This qualification will give you an advanced understanding of the art of marketing in today’s fast-paced, ever-changing commercial landscape.
You’ll gain knowledge and skills in marketing management and strategy, including marketing planning, customer experience, B2B marketing, sales and communication, as well as international marketing and contemporary marketing issues.
Additionally, you’ll channel the knowledge and skills you acquire into a practical industry project for a local business or organisation, in which you’ll address business issues or advance business opportunities.
Part-time up to 4 years.
Entry criteria
Academic RequirementsA Bachelor's degree in any field excluding marketing and sales.
Alternative RequirementsStill want to study but don't meet the Academic Requirements?
If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.
Note: The number of courses you have to complete for this qualification may be reduced where you have relevant credits from previous study, or evidence of similar learning or experience in the workplace.
English RequirementsWhat if English is not my first Language?
Overall IELTS 6.0 Academic
- 5.5 Listening
- 5.5 Reading
- 5.5 Writing
- 5.5 Speaking
If English is not your first language, we want to make sure that you will be successful in your chosen programme of study.
- Please provide a result from a test or qualification on the acceptable alternatives
- English Proficiency Outcomes Chart.
- If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
- If you are not a New Zealand Citizen or Permanent resident, please book a PTE Academic test through the Ara Examination Centre or complete an NZQA-approved English language test in your home country.
- IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
- What if I have achieved NCEA Level 3 University Entrance?
- You do not need to provide additional evidence of English Language skills.
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