Bachelor of Communication – BC

Summary

The world needs communicators. It needs people who have the creativity and imagination to develop content that will inspire and connect people. It needs those with the logic, analysis and language skills to deliver that content in a strategic and meaningful way.

Massey’s Bachelor of Communication is the only communication degree in New Zealand that requires you to take courses in both business and arts. You’ll probably discover that neither is what you expected.  You may even love most a subject you didn’t think you would! Combining words and creativity with business will make you a highly employable communication specialist.

You’ll graduate not just with a degree, but as a well-rounded, innovative communication specialist who is sought-after by employers. In our survey of past graduates, 84% believed that their BC studies were relevant to their present work.

The Bachelor of Communication builds the skills you need to make an outstanding contribution in whatever field interests you. You will gain skills in using up-to-date technology, and you will have the opportunity to obtain deep insights into the communication industry.

The Bachelor of Communication offers you many opportunities to apply your learning to real-world problems. You’ll produce strategies, media and publications that apply your communication learning.

These can include marketing strategies for community groups, social media content, documentary films, scripts for theatre, media or film, performances and speeches, depending on the courses you choose.

You’ll learn from internationally renowned staff. Massey has the oldest journalism school in New Zealand. Our teachers in the Bachelor of Communication expressive arts courses (theatre, creative writing and media production) have won five national teaching awards.

• The 2021 Student Experience Survey results for this qualification found that 83% believed that teaching staff are helpful and approachable, and 92% highlight that the qualification has given them excellent “written communication skills”.
• The 2025 All-BC-Graduates Survey found that 96% of BC graduates have been employed since graduating and more than half of those have a current annual salary above $90,000. More than half of all graduates found their degree highly relevant or extremely relevant to their career.
• The 2025 All-BC-Graduates Survey also found that a BC has benefits beyond employment, for example: “My listening and communication skills have not just helped in my work life but also my personal life,” and “I feel I am a more capable advocate for others. It is also a qualification that gives me multiple future career pathways.”   More than half of respondents said their BC had helped them with creative thinking, innovating, and problem solving.
• The 2025 QS World University Ranking by Subject ranks Massey in the top 150 universities worldwide in this subject area and first in Aotearoa New Zealand. ShanghaiRanking's Global Ranking of Academic Subjects 2024 ranks Massey 45th in the world and 1st in Aotearoa New Zealand in this subject area.

You may wish to consider moving on to postgraduate study once you have completed your degree.