University

Master of Strategic Communication

This course is available

On-Campus

Level of Study

Master's Degree

Duration

5 years and 18 months

Next start date

Expected Jul 2026

Campus

Main Campus

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Summary

The Master of Strategic Communication (MStratCom) prepares you for a career in complex, professional media for corporations, public relations, and advocacy in New Zealand and overseas.

You will learn how to generate communications using creative understanding of the audience and corporate goals, media ethics, and using a range of research and data analytics.

This coursework Master’s is well suited for students wanting to develop skills in public media relations and organisational communication, including those who have no previous experience in these areas, or are wanting to change their career focus.

Course Subjects

COMS421 Strategic Communication Theory and Application (30 points - on campus)
COMS432 Building Impactful Campaigns: Research, Strategy and Ethical Practice (15 points - through UC Online)
COMS433 Campaign Success: Messaging, Tactics and Pitching with Impact (15 points - through UC Online)
COMS408 Communication Ethics (30 points)
COMS420 Public Diplomacy (30 points)
COMS441 Strategic Leadership Communication (30 points)
PACE495 Professional and Community Engagement Internship (30 points)
COMS692 Dissertation
COMS693 Strategic Communication Portfolio

Entry criteria

To gain entry into the Master of Strategic Communication at UC you should have achieved at least a B Grade Point Average in 300-level courses in your undergraduate degree, or have relevant professional work experience.

If English is not your first language, you are also required to meet UC's Postgraduate language requirements. See how to provide your English language evidence to UC. If you need help meeting these requirements, or would like to practise your English skills before studying, UC offers English for Academic Purposes (EAP) language programmes.

For the full entry requirements, see the Regulations for the Master of Strategic Communication or use the admission requirements checker.

How to apply

You can apply online at myUC for the on-campus version, or through Tuihono UC | UC Online for the online version.

See Admission and enrolment for all information on enrolling at UC.

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