University
University of CanterburyMaster of Marketing
Level of Study
Master's Degree
Summary
UC’s Master of Marketing (MMktg) offers those from non-marketing backgrounds an exciting pathway into the world of marketing.
This specialised master's degree in marketing provides practical, targeted expertise with hands-on project and portfolio work to prepare you for today’s fast-paced and tech-driven marketing industry.
Course Subjects- MKTG631 Marketing
- MKTG632 Marketing Analytics
- MKTG634 Consumer Insights
- MKTG640 Digital Marketing
- MKTG671 Applied Marketing Project (30 points)
- One 15-point course chosen from these options or other approved 600-level courses
- MKTG681 Consultancy Project (45 points)
- MKTG641 Digital Marketing Strategy
- MKTG642 Content and Social Media Marketing
- MKTG643 Search Engine Success
- MKTG644 Digital Marketing Analytics
Entry criteria
For entry to the Master of Marketing, you will need to have completed either any previous bachelor’s study in Aotearoa New Zealand with at least a B- Grade Point Average in your 300-level courses (or other approved equivalent degrees).
- If you are an international student and need help meeting these requirements, study one of UC’s International Pre-Master’s pathways to gain entry into this degree.
- If you are a domestic student and need help meeting these requirements, study UC’s Diploma in Advancing University Studies to gain entry into this degree.
- If English is not your first language, you are also required to meet UC's Postgraduate language requirements. See how to provide your English language evidence to UC. If you need help meeting these requirements, or would like to practise your English skills before studying, UC offers English for Academic Purposes (EAP) language programmes.
For full entry requirements, see the Regulations for the Master of Marketing or use the admission requirements checker.
How to applyYou can apply online at myUC for the on-campus or distance versions, or through Tuihono UC | UC Online for the online version.
See Admission and enrolment for all information on enrolling at UC.
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