Master of Applied Business

Summary

In today’s, dynamic business environment, organisations are faced with unprecedented challenges and new opportunities. To stay competitive, they need a contemporary workforce that can navigate change and disruption with agility and resilience.

Unitec’s Master of Applied Business equips graduates with advanced knowledge and contemporary skills in their chosen area of specialisation. When you graduate, you’ll be ready to take on leadership and management positions in local and international markets.

Programme Highlights:

• Complete a research project. Undertake a research project in your specialisation, enhancing your expertise.
• Applied learning. Apply theory and skills to real-world situations through case studies and projects.
• Blended course delivery. Learn in a variety of ways, from facilitated workshops, interactive lectures, presentations, discussions, and self-directed learning.
• Internship (elective course). Undertake a workplace project relevant to your specialisation.
• Post-study work visa. International graduates are for a post-study work visa upon completion of this programme.

Programme structure

The Master of Applied Business (MAB) is an 18-month, 180-credit programme studied over 3 semesters with a focus on real-world learning informed by contemporary business research.

Core Courses: 4 compulsory Level 8 courses

• Specialisation Courses: 3 Level 8 courses in your chosen specialisation
• Elective Courses: 2 Level 8 elective courses to expand your expertise
• Research Project: A 45-credit research project at Level 9
• Study Plans: Please refer to the specialisations below for a copy of the current Study Plans (Note: these are subject to change)

Download Study Plans

>> Semester 2b, 2025 Study Plans can be found here

>> 2026 Study Plans can be found here

Specialisations

Choose one of five specialisations – all areas of high demand for employment:

Business Analytics

When leveraged effectively, business analytics can solve business problems, predict market trends and increase efficiency, productivity and revenue.

In addition to the compulsory core courses, elective courses and research project, students will complete the following:

Specialisation courses for Business Analytics

• Data Analytics & Intelligence
• Adaptive Business Intelligence
• Analytics Storytelling

Digital Marketing

Marketing has always been about connecting with your audience at the right time and place. In today’s business world, that place mostly is online.

In addition to the compulsory core courses, elective courses and research project, students will complete the following:

Specialisation courses for Digital Marketing

• Inbound Marketing
• Online Advertising
• Web Analytics

Additional Industry Certifications:

• Inbound Marketing Certification
• Web Analytics Certification (Industry Certification Google Analytics 4 (GA4))

Leadership

Leadership may not be a one-size-fits all, but the fundamentals remain the same. Strong business leadership drives organisational performance by creating an environment that inspires employees to do their best.

In addition to the compulsory core courses, elective courses and research project, students will complete the following:

• Specialisation courses for Leadership
• Leading and Managing Change
• Developing Tomorrow’s Leaders
• Building Workplace Culture

Supply Chain & Logistics

Supply chain and logistics management is critical to business performance and customer satisfaction.

You’ll apply theoretical principles and analytical techniques to optimise supply chain operations, including procurement strategies, logistics, and warehouse management. Real-world business problems will help you gain practical experience in improving supply chain performance.

In addition to the compulsory core courses, elective courses and research project, students will complete the following:

Specialisation courses for Supply Chain & Logistics

• Procurement Methods
• Supply Chain Design
• Warehousing and Distribution

Advanced HR

Effective HR management helps bridge the gap between employee performance and an organisation’s strategic objectives. This specialisation focuses on how to implement modern HR practices enhancing employee experiences and driving organisational success.

In addition to the compulsory core cour...