Graduate Certificate in Applied Marketing

Summary

Important Notice:This programme is now closed to new students. Students already enrolled will be allowed to continue in this course going forward, to finish off their qualification. If you have any questions, please send an email to info@sit.ac.nz. Please specify the programme of study you are enquiring about in the subject section of your email, so that your query can be quickly directed to the right person.The Graduate Certificate in Applied Marketing will help students to strategically analyse market information in order to apply and develop market research, marketing plans, promotional campaigns and cost-effective budgets. The aim of the Graduate Certificate in Applied Marketing is to provide students who already have a degree, or extensive applicable experience, with theoretical and applied knowledge in Applied Marketing, which can be used in professional practice or further advanced study in this area.The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management (such as communication, presentation, interpersonal and problem-solving skills), in addition to the development of specific business knowledge.You will learn to: Strategically analyse market information in order to apply and develop market research, Develop marketing plans, promotional campaigns and cost-effective budgets.