University
University of OtagoMaster of Marketing (MMart)
Level of Study
Master's Degree
Summary
The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.
Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.
Entry criteria
- Admission to the programme shall be subject to the approval of the Pro-Vice Chancellor (Commerce).
- be a graduate and normally have achieved an average grade of B+ at 300-level, or
- have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).
- No applicant will be admitted who has previously been awarded an honours degree or Postgraduate Diploma in Marketing.
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