UniversityAuckland University of Technology
This course is available
Level of Study
Next start date
Expected July 2022
Auckland University of Technology
The Bachelor of Business is informed by the latest business research and employer feedback, and your final year includes invaluable workplace experience, an applied project or a new business venture. You learn from leading academics at an internationally accredited business school – we’re among an elite group of 5% of business schools worldwide accredited by AACSB International.
Curious about how the marketplace operates and why consumers respond as they do? Study marketing, advertising, retailing and sales as part of the Bachelor of Business degree.
New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.