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Auckland University of Technology
Auckland University of Technology logo

Bachelor of Business - Marketing Major

This course is available


Level of Study

Bachelor's Degree


3 years

Next start date

Expected Feb 2023


Auckland University of Technology


The Bachelor of Business is informed by the latest business research and employer feedback, and your final year includes invaluable workplace experience, an applied project or a new business venture. You learn from leading academics at an internationally accredited business school – we’re among an elite group of 5% of business schools worldwide accredited by AACSB International.

Curious about how the marketplace operates and why consumers respond as they do? Study marketing, advertising, retailing and sales as part of the Bachelor of Business degree.

New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.
Key features

  • Reflects the reality of the new business world
  • Interactive and industry-linked learning environment
  • Produce a portfolio that showcases your skills
  • Real projects and workplace experience

Career opportunities

  • Market insights analyst
  • Customer experience and insights researcher
  • Sales account manager
  • Advertising agency planner
  • Brand manager
  • Marketing co-ordinator
  • Business development manager
  • Product buyer
  • Shopping centre manager
  • Customer relationship manager
  • Omni-channel communications manager

Entry criteria

All applicants need to meet AUT’s minimum entry requirements qualification equivalent to New Zealand year 13 or University Entrance.

Useful New Zealand school subjects

All approved NCEA level 2 and 3 language rich subjects, Business, Mathematics and Statistics subjects are useful

English Language requirements:

Minimum IELTS (Academic) score of 6.0 overall with all bands 5.5 or higher; or equivalent; TOEFL iBT score of 80; Certificate in English for Academic Study (CertEAS) with B/B+ grade; GIE with B grade; CAE minimum overall score of 169; PTE minimum overall score of 50.

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