Graduate Diploma of Creative Advertising

Summary

The Graduate Diploma of Creative Advertising is most immediately about preparing you to enter the creative departments of advertising agencies by helping you to develop ideas and communicate them across a range of platforms and mediums. More generally, with creativity being identified as one of the top three future-of-work skills, we’re also about preparing you for any number of work opportunities across the whole breadth of commercial creativity.

A proven and unique programme, you will be taught in the applied setting of a creative department with industry-experienced tutors operating as creative directors. Structured initially around global & national industry competition entries, it culminates in the building of a portfolio under the guidance of your own personal industry mentor and an end-of-year portfolio show for industry.

Course Outline

What you'll cover in this course

The Graduate Diploma kicks off with an introduction to the foundation elements of visual communication, copywriting, and techniques for generating ideas.

You'll work in creative partnerships to turn those ideas into realised concepts, benchmarking your work in national and international competitions, and working to live briefs, as we prepare you to work effectively and creatively to deadlines as you would in an agency. Along the way, you'll work with proven creatives, gaining insights from experts in the industry.

The course culminates in our annual industry showcase, where creative directors, senior creatives and past graduates are personally invited to view your portfolio. We view the show as your first stepping stone into setting up work experience, with most students securing their own interviews and internships on the night.