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Institute of Technology or Polytechnic

Unitec Institute of Technology
Unitec Institute of Technology logo

Master of Applied Business

This course is available


Level of Study

Master's Degree


18 months

Next start date

Expected Feb 2023


Unitec Institute of Technology


Advance your knowledge and skills, and progress your career, by learning what it takes to perform – and excel – in higher-paid, leadership and management positions. Choose from a range of highly relevant and in-demand specialisations including Business Analytics, Digital Marketing, Advanced HR, Leadership or Supply Chain & Logistics.

This Master’s programme has been designed to enable recent business graduates (or those with relevant work experience) to gain highly specialised knowledge and contemporary skills in their chosen area of specialisation.

When you graduate, you’ll be ready to enter the local and international workforce in a wide range of leadership and management positions, or further your existing career as a capable and responsible business professional.


  • Acquire and update your business capabilities
  • Applied learning
  • Blended course delivery
  • Boost your earning potential
  • Do an internship (elective course)
  • Flexible timetable
  • Industry connections
  • Progress your knowledge and skills
  • Research project
  • Small classes

Programme structure

The Master of Applied Business (MAB) is an 18-month, 180-credit programme studied over 3 semesters with a focus on real-world learning informed by contemporary business research.

The programme is made up of:

  • 4 core compulsory courses at Level 8.
  • 3 specialisation courses at Level 8.
  • 2 elective courses at Level 8.
  • a 45-credit research project at Level 9.

The elective courses give you a chance to develop advanced knowledge and skills in a different area of interest that will complement your studies i.e., Te Ao Pakihi Maori (The World of Maori Business).


Our specialisations reflect current industry practice and areas of high demand for employment and include:

Business Analytics: In this specialisation, you’ll be introduced to the fundamental principles of data science and the techniques and tools of managing and using data in decision-making.

Digital Marketing: In this specialisation, you’ll gain practical experience in developing inbound marketing and online advertising campaigns for an organisation.

Leadership: In this specialisation, you’ll examine the practical skills and knowledge required to successfully lead and manage change, critically evaluate the skills, knowledge and abilities of effective leadership from a diverse range of cultural approaches, and learn how to build an inclusive culture that enhances employee and organisational performance.

Supply Chain & Logistics: This specialisation focuses on applying theoretical principles and analytical techniques to optimise and improve supply chain, distribution logistics and warehouse operations.

Advanced HR: This specialisation focuses on data-driven people practices; how to implement modern HR practices that create cutting-edge employee experiences in the workplace, the application of technology to analyse employee data to improve performance, and what causes an organisation’s culture to develop and how to build an inclusive culture that enhances employee and organisational performance.


  • Business analytics manager
  • Insights & data analytics managers
  • Head of business intelligence
  • Digital performance consultant
  • Digital marketing manager
  • Digital & search specialist
  • Human resources advisor
  • Senior human resources manager
  • Supply chain manager
  • Programme manager (supply chain & logistics)
  • Logistics specialist

Entry criteria

For applicants 20 years or older

  • Provide sufficient evidence of aptitude or appropriate work or other life experience that would indicate a successful outcome in the qualification.

For applicants 16 years to under 20 years

  • A recognised Bachelor’s degree (or higher) with merit achievement deemed to be a grade average of B- or higher; or
  • A professional qualification in a relevant discipline, recognised as being equivalent to merit achievement in a Bachelor’s degree or equivalent.

If English is not your first language you need to have Academic IELTS score of 6.5 (no band <6.0) or equivalent. Have achieved at least one English proficiency outcome in the last two years.

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