UniversityThe University of Waikato
This course is available
Level of Study
Graduate Certificate or Diploma
Next start date
Studying a graduate diploma helps you develop knowledge and skills in your chosen subject area which will enable you to undertake a new career or further study.
Graduate diplomas are intended to provide the equivalent of a major in a subject area that is different to your first degree’s major. You may be eligible if you haven’t studied for a degree before if you can demonstrate an interest in the subject area and a satisfactory academic ability.
Candidates must gain 120 points at 100 level or above, including at least 75 points at 300 level or above, in the Graduate Diploma subjects.
Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers from advertising and brand management through to strategic planning and product development.
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.
If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.
The most common entry into the GradDip is to have a bachelors degree from the University of Waikato, or a qualification considered by the Academic Board to be equivalent.
You also need to meet an English language entry requirement as follows: IELTS (Academic) score of 6.5 overall (no band less than 6.0); iBT (internet based) TOEFL - 90 with a score of 21 in writing; Pearson PTE Academic - Overall score of 58 and no PTE communicative skills score below 50; University of Waikato College - Successful completion of Level 8 with a B grade average in the Certificate of Attainment in English Language (CAEL) programme.