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University

The University of Waikato
The University of Waikato logo

Graduate Diploma (GradDip) in Marketing

This course is available

On-Campus

Level of Study

Graduate Certificate or Diploma

Duration

1 year

Next start date

Expected July 2022

Campus

Hamilton Campus

Summary

Studying a graduate diploma helps you develop knowledge and skills in your chosen subject area which will enable you to undertake a new career or further study.

Graduate diplomas are intended to provide the equivalent of a major in a subject area that is different to your first degree’s major. You may be eligible if you haven’t studied for a degree before if you can demonstrate an interest in the subject area and a satisfactory academic ability.

Candidates must gain 120 points at 100 level or above, including at least 75 points at 300 level or above, in the Graduate Diploma subjects.

Marketing

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers from advertising and brand management through to strategic planning and product development.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Career opportunities

  • Advertising account executive
  • Marketing/sales manager
  • Brand and campaign manager
  • Content marketing writer
  • Digital marketing specialist
  • Market researcher
  • Business development manager
  • Customer relationship manager

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