New Zealand Education - Think New Logo

University

The University of Waikato
The University of Waikato logo

Graduate Diploma (GradDip) in Marketing

This course is available

On-Campus

Level of Study

Graduate Certificate or Diploma

Duration

1 year

Next start date

Expected

Summary

Studying a graduate diploma helps you develop knowledge and skills in your chosen subject area which will enable you to undertake a new career or further study.

Graduate diplomas are intended to provide the equivalent of a major in a subject area that is different to your first degree’s major. You may be eligible if you haven’t studied for a degree before if you can demonstrate an interest in the subject area and a satisfactory academic ability.

Candidates must gain 120 points at 100 level or above, including at least 75 points at 300 level or above, in the Graduate Diploma subjects.

Marketing

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers from advertising and brand management through to strategic planning and product development.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Career opportunities

  • Advertising account executive
  • Marketing/sales manager
  • Brand and campaign manager
  • Content marketing writer
  • Digital marketing specialist
  • Market researcher
  • Business development manager
  • Customer relationship manager

Entry criteria

The most common entry into the GradDip is to have a bachelors degree from the University of Waikato, or a qualification considered by the Academic Board to be equivalent.

You also need to meet an English language entry requirement as follows: IELTS (Academic) score of 6.5 overall (no band less than 6.0); iBT (internet based) TOEFL - 90 with a score of 21 in writing; Pearson PTE Academic - Overall score of 58 and no PTE communicative skills score below 50; University of Waikato College - Successful completion of Level 8 with a B grade average in the Certificate of Attainment in English Language (CAEL) programme.

Note: To provide flexibility to students during COVID-19 who are affected by the closure of testing centres, the University of Waikato will accept the following alternative tests for all 2021 and 2022 intakes. Please note this policy is subject to review.

  • IELTS Indicator (this is an online version of the regular IELTS test)
  • TOEFL iBT Home (Plus) (this is an online version of the regular TOEFL test)
  • Duolingo English Test (DET) score of 110 for postgraduate programmes.

Students who are accepted into their programme using any of the three language tests named above will be issued an unconditional offer, but will be required to undertake a supplementary online language assessment.

Studying in NZ

Border reopeningPlan your study experience

Share this course

Share this course

Disclaimer