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Institute of Technology or Polytechnic

Eastern Institute of Technology
Eastern Institute of Technology logo

Bachelor of Business Studies

This course is available


Level of Study

Bachelor's Degree


3 years

Next start date

Expected July 2022


Gisborne Campus



If you are starting your business career and you want a degree EIT’s Bachelor of Business Studies BBS is just right for you. Alternatively, you might not yet know what direction you want to take your career but know you want a degree; in this case a business degree is a good option because it will develop your generic skills that could be used in a wide variety of careers.

Our philosophy is that business is a practical subject and that is how we teach it so don’t be surprised when you are asked to solve problems in the complex world of people and uncertainty.

There are lots of business degrees but our degree is practically orientated, with local examples and an opportunity to take an industry based project in your final year.

Potential areas of study:


Management and financial accounting
Business finance


Human resources management
Operations management
Entrepreneurship/starting your own business
Career management
Business strategy

MARKETING: (Available only on Hawke’s Bay campus)

Marketing communication/strategy/management
Marketing research

Choosing your Major


The Bachelor of Business Studies accounting major is approved by both accounting professional bodies in New Zealand as a stepping stone to Chartered Accounting status. Graduating with an accounting major will enable you to undertake accountancy related work in the commercial and not-for-profit sectors.


Typical opportunities after graduation include the areas of: human resources; operations management; or developing your own business. You will work initially in roles such as team leader, functional manager or management trainee, progressing to more senior positions with experience.


Typical opportunities after graduation include work as a digital marketing strategist, marketing manager, sales manager, account manager or product manager and progressing to more senior positions with experience.

Career Opportunities and Outcomes

Graduating with a business degree from EIT opens up many career pathways for a future in business, such as:

  • Operations manager
  • Marketing manager
  • IT manager
  • Sales manager
  • Finance manager
  • Key account manager
  • Product manager
  • Financial or management accountant
  • Human resources advisor
  • Entrepreneur (in your own business!)

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