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University

Auckland University of Technology
Auckland University of Technology logo

Master of Business - Marketing Specialisation

This course is available

On-Campus

Level of Study

Master's Degree

Duration

1.5 years

Next start date

Expected Feb 2023

Campus

Auckland University of Technology

Summary

A Master of Business is recognised as a wise investment for a senior career, and is likely to boost earning potential. A master’s degree by research is also essential for those considering a possible academic career route.

The Master of Business is a research master’s degree that can be completed in just 18 months. Throughout your studies you develop advanced research skills, as well as a rigorous understanding of a specialist business field relevant to your interests.

The programme equips you with the knowledge and critical thinking skills in demand in today’s complex and changing business environments. Graduates of the Master of Business are well placed for further study in the PhD programme.

Research an area of your interest and advance your knowledge of current marketing issues with the Marketing specialisation in the Master of Business.

Research is fundamental to studying marketing at the postgraduate level. As a Master of Business student you learn from research-active and widely published academic staff. Our staff are internationally recognised as experts in marketing, and bring their cutting-edge research into the classes they teach.

AUT's Marketing department regularly hosts international visitors and holds a research seminar series. Our excellent ties with industry mean that as a postgraduate student you can access industry data and are aware of the issues facing modern businesses.

To graduate with a Master of Business, you must successfully complete 180 points from:

  • Specialisation papers
  • Research methods paper(s)
  • A thesis or dissertation

Key features:

  • Interactive and industry-linked learning environment
  • Staff who are internationally recognised as experts in this field
  • Regular visits from international experts
  • An exciting research culture

Entry criteria

Completed one of the following or equivalent with a B grade average or higher in all relevant prerequisite papers in the selected subject area:

  • Bachelor of Business OR
  • Graduate Diploma in Business

Admission to the Master of Business is subject to approval by the Dean (or representative).

English Language Requirements:

IELTS (Academic) 6.5 overall with a minimum score of 6.0 in each band; TOEFL iBT score of 90; Certificate in English for Academic Study (CertEAS) with A grade; GIE with B+ grade; CAE minimum overall score of 176; PTE minimum overall score of 58.

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