Institute of Technology or PolytechnicOpen Polytechnic of New Zealand
This course is available
Level of Study
360 credit hours
Next start date
Expected Feb 2023
Open Polytechnic of New Zealand
If you want to develop specialist skills in marketing and gain valuable business skills our flexible and online Bachelor of Business (Marketing) degree is for you.
The online Bachelor of Business (Marketing) will provide you with the knowledge, skills and competencies geared to the practical realities of business. Covering a variety of marketing dimensions such as goods and services marketing, local and international marketing, consumer and business to business marketing, this programme has a strong problem solving focus. The Marketing Major integrates theory with practice through projects, case-studies, and reviews of practices and policies within organisations and industries.
When you achieve this qualification you will be able to
Once you have graduated you may seek employment in areas such as market and business analysis, business development, strategy planning and management, marketing research, customer relationship management, product/brand/category management, sales management, direct marketing, business-to-business marketing, international marketing, services marketing, marketing communications, and digital marketing.
You can study this programme part-time if you’re an international student living in New Zealand or overseas. If you’re living in New Zealand you will need to be in paid employment with a valid work permit.
To enrol in this programme you need to have one of the following: New Zealand University Entrance or Hold a New Zealand Certificate or Diploma qualification considered appropriate by the programme leader, or equivalent.
20 years old or over: If you are 20 years of age or over and do not hold the minimum entry requirements you will be eligible to be enrolled where your previous educational, work or life experience indicates you have a reasonable likelihood of success.
IELTS test – a score of 6 (Academic) with no band score lower than 5.5 or equivalent.
Cambridge English Qualifications - B2 First, or B2 First for Schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill.