Master of Business in Global Management and Marketing

Summary

Business leadership is increasingly calibrated on an international scale. Do you have the perspectives, critical thinking and tools to lead and manage in any market, large or small, on any continent?

About this programme

Cultivate your talent and abilities so you can successively conduct business literally anywhere.

You’ll grow the business and management skills that are vital to leading and nourishing business relationships, and develop the business stewardship abilities that will make you a sought-after acquisition for any company.

The online version of this programme is not available to onshore international students (those currently in New Zealand).

How you’ll grow

• Absorb an international perspective on both management and marketing.
• Learn key theoretical management and marketing concepts, along with the ability to apply these to real-world business problems.
• Design and implement successful strategies, including how to write effective business and marketing plans.
• Grow your ability to communicate strongly and effectively in both written and oral form.

Career opportunities

You’ll be a strong candidate for general management, overseeing people and maintaining business relationships. Also Senior Marketing roles overseeing product lines, brand development, retail relationships, distribution, advertising and communications, as well as Supply Chain management and relationships.

Programme delivery

This programme is delivered on-campus or online (due to New Zealand immigration requirements, if you are on a student visa you are required to enrol in the on-campus option).

You’ll be provided with all the resources you need, and can choose to join the on-campus sessions, live online (Teams) sessions, or watch recordings of those sessions in your own time.

This hybrid approach allows you lots of opportunities to ask questions and take part in discussions with fellow Master's students.

If you are on-campus, your tutorial sessions will be run face-to-face with your lecturer. If you are eligible for online delivery, you can study this programme from anywhere in the world.

You’ll be able to benefit from the skills and expert experience of our lecturers, and ask for help and guidance whenever you need it.

Find out more about studying online.

Graduate Attributes

Graduate Attributes refer to the knowledge, skills, and values that you gain from completing your qualification. These high-level qualities will prepare you for career success, further study or research and making a valuable contribution to society in your chosen field.

Knowledge

• The relationship between sustainable value creation and economic growth, in the context of the theory and practice of commerce.
• The importance of global value chains and the contributions made by various commerce disciplines in creating value and sustaining superior performance within these value chains.
• The context and issues concerning global business – in particular the dynamics of steering an organisation through the global business value chain.
• The necessary knowledge to be a marketing professional.

Skills

• Investigate and resolve new and challenging problems, with specific capabilities to find, use, apply and synthesise commercial information.
• Generate business plans and strategies using relevant data and information.
• Be self-reliant, reflective and capable of forming opinions that they can believe in, defend with logic and integrity, and gain support for.

Values

• The impact of business decisions on stakeholders, including the environment and society.