Institute of Technology or Polytechnic
Ara Institute of CanterburyGraduate Diploma in Marketing and Sales
This course is available
On-Campus
Level of Study
Graduate Certificate or Diploma
Summary
OverviewStrong marketing and sales practice starts with understanding people: what they need, how they decide and what creates value for them. This specialisation develops applied capability in research, planning, services marketing, strategic marketing and contemporary sales practice.
The focus is on evidence, ethics and practical business outcomes. Through applied projects, workplace reflection and an industry project, you can work with customer insight, data and digital tools to shape more informed marketing and sales responses.
Key features- Gain real business experience:
Build professional credibility through 200 hours of workplace projects.
- Use AI responsibly:
Develop practical AI capability while understanding ethical and effective use.
- Strengthen bicultural capability:
Build confidence applying te Tiriti-informed approaches in professional environments.
- Change direction faster:
Move into this business specialisation with just one year of study.
- Marketing planning and control
- Marketing intelligence
- Services marketing
- Strategic marketing
- Contemporary marketing and sales practice
- Customer and market research insights
- Data analysis and reporting
- Customer retention and relationship marketing
- Digital tools and channels
- Ethical and culturally responsive marketing
- Professional communication and presentations
- Workplace reflection and industry project work
Entry criteria
Academic RequirementsA Bachelor's degree in any field excluding marketing and sales.
Alternative RequirementsApplications from mature students (over 20 years) are welcome. If you don't have the stated entry criteria, talk to us about whether you have the equivalent skills and knowledge or to determine if this is the right programme for you.
If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.
Note: The number of courses you have to complete for this qualification may be reduced where you have relevant credits from previous study, or evidence of similar learning or experience in the workplace.
English RequirementsWhat if English is not my first Language?
Overall IELTS 6.0 Academic
- 5.5 Listening
- 5.5 Reading
- 5.5 Writing
- 5.5 Speaking
If English is not your first language, we want to make sure that you will be successful in your chosen programme of study.
- Please provide a result from a test or qualification on the acceptable alternatives
- English Proficiency Outcomes Chart.
- If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
- If you are not a New Zealand Citizen or Permanent resident, please book a PTE Academic test through the Ara Examination Centre or complete an NZQA-approved English language test in your home country.
- IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
- What if I have achieved NCEA Level 3 University Entrance?
- You do not need to provide additional evidence of English Language skills.
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