Master of Strategic Communication

Summary

The Master of Strategic Communication (MStratCom) prepares you for a career in complex, professional media for corporations, public relations, and advocacy in New Zealand and overseas.

You will learn how to generate communications using creative understanding of the audience and corporate goals, media ethics, and using a range of research and data analytics.

This coursework Master’s is well suited for students wanting to develop skills in public media relations and organisational communication, including those who have no previous experience in these areas, or are wanting to change their career focus.

Why study a Master of Strategic Communication at UC?

• UC’s Te Tari Mātai Pāpāho | Department of Media and Communication maintains close relationships with professional media outlets and frequently hosts guest speakers from the industry, including internationally renowned professors from other universities. Recent examples include lecturers from Cardiff University and the Danish School of Media and Journalism.
• UC’s Journalism graduates can be found in leading newsrooms throughout Aotearoa New Zealand, and many have received national awards in news reporting and editorial writing.
• You will have the opportunity to complete an industry internship to credit towards your Master’s, with UC’s extensive contacts with key local corporations.

Subjects and Courses

• COMS421 Strategic Communication Theory and Application (30 points - on campus)
• COMS432 Building Impactful Campaigns: Research, Strategy and Ethical Practice (15 points - through UC Online)
• COMS433 Campaign Success: Messaging, Tactics and Pitching with Impact (15 points - through UC Online)
• COMS408 Communication Ethics (30 points)
• COMS420 Public Diplomacy (30 points)
• COMS441 Strategic Leadership Communication (30 points)
• PACE495 Professional and Community Engagement Internship (30 points)
• COMS692 Dissertation
• COMS693 Strategic Communication Portfolio