Bachelor of Business majoring in Public Relations

Summary

Unlock your full potential with the Bachelor of Business (BBus). Be equipped with the tools to help organisations become more efficient, profitable and sustainable, so they can adapt and thrive in changing times.

Why study a BBus?

Ranked in the top 1% of business schools globally, Waikato is proud to offer the best undergraduate business degree in New Zealand.

Our Bachelor of Business (BBus) takes you beyond the textbook to tackle practical, real-world challenges facing companies, government, and community organisations. This hands-on learning approach will provide invaluable insights to supercharge your future career.

This degree is underpinned by academic excellence, and you'll be taught by passionate teachers who are also highly regarded business consultants.

But what really sets the BBus apart is the focus on versatile skills. Today's employers want graduates who can lead people, build successful teams, communicate ideas, think creatively, solve problems, analyse data to find trends, plan and deliver projects, and much more.

And that's exactly what this degree delivers to set you up for success. It provides a strong foundation of knowledge across core business areas such as strategy, economics, and data analytics, along with advanced expertise in your major/minor subjects.

We've designed the Bachelor of Business to offer students more flexibility and choices so that your papers align closely to your career interests.

You will gain the insights and technical skills to understand customer needs and changing market forces, assess financial charts, create new products and services, implement digital technologies to enhance productivity, and strategise for the future.

Get set to embark on an exciting career as an entrepreneur, business advisor or manager across a diverse range of industries.

Why study Public Relations?

If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you. Public relations professionals work closely with organisations in the business, government and community sectors, and act as a crucial link with its key stakeholders. They plan and implement strategic communication campaigns that seek to influence people’s attitudes and opinions about a specific issue or company, or encourage them to change their behaviour in real life. A big part of the job involves staying in touch with journalists and other influencers to promote positive news stories about their organisation, and manage any media publicity. They also advise senior managers on how best to respond to an emerging communication issue or crisis. Some public relations professionals deal with specialist areas of PR, such as government relations and lobbying, community engagement, events, sponsorship and fundraising, researching public opinion, or supporting a brand with interesting stories. Our graduates go on to pursue exciting careers in a wide range of organisations, including central and local government, not-for-profit charities, health and education, private consulting, and large corporations.

Career Opportunities

Communications Advisor

Communications and engagement manager

Content writer

Digital and social media manager

Events and sponsorship manager

Internal communications advisor

Marketing and Communications Executive

Media relations adviser

Press secretary

Public Relations Executive