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University

The University of Waikato
The University of Waikato logo

Bachelor of Business majoring in Public Relations

This course is available

On-Campus

Level of Study

Bachelor's Degree

Duration

3 years

Next start date

Expected

Summary

Our three-year Bachelor of Business will equip you with the flexible skills needed to work in today’s small to large enterprises, using your expertise to help them thrive, grow and succeed in the 21st century.

In first year you’ll get a grounding in all the core areas of business, from accounting, economics and finance through to digital business, marketing, strategy and supply chain management.

Discover which career pathways you’re most passionate about, before specialising in up to two major subjects later on. You can opt to take a second major or 1-2 minors in almost any other undergraduate subject offered at your campus.

The Bachelor of Business will prepare you to play a crucial part in helping organisations run their operations in a responsible way, adapt to the needs of changing markets, and drive innovation processes to develop cutting-edge products or services. With the Bachelor of Business, you’ll develop the bold and curious mindset that today’s employers are looking for, with a good mix of analytical, financial, decision-making, teamwork, project management and communication skills.

A key strength of the Bachelor of Business is that it includes a work-integrated learning paper in third year. You'll gain practical industry experience with an organisation - such as an internship or applied research project - and have the opportunity to test your skills in the real world.

Public Relations

If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.

Public relations practitioners plan and implement communication campaigns to influence people’s attitudes and behaviour. They are effective networkers who work closely with journalists to manage media publicity, and act as a crucial link between an organisation and its publics, such as the community, customers and corporate shareholders.

Public Relations professionals are also involved with crisis and issues management, government relations, lobbying, events, sponsorship and fundraising, and employee relations. Our graduates go on to pursue exciting careers in a wide range of organisations.

Practical, hands-on learning

The assignments for this subject are highly practical. You’ll plan and deliver an innovative public relations campaign for a real client, take part in a mock media conference, build a website, use social media, create a range of advertisements, and write media releases for print, broadcast and online media. You'll also learn how to organise events, prepare corporate documents and deliver professional speeches.

Our students enjoy visits from a wide range of professional guest speakers in class, who will share their insights about what it's like working in the public relations industry.

Career opportunities

  • Public relations executive
  • Communications advisor/manager
  • Community liaison manager
  • Content writer
  • Digital and social media manager
  • Events and sponsorship manager
  • Internal communications advisor
  • Media relations adviser
  • Press secretary
  • Sponsorship/fundraising manager
  • Stakeholder and engagement manager

Entry criteria

Entry requirements vary from country to country.

You can apply if you have international academic qualification equivalent to NCEA University Entrance. All applications will be considered on a case-by-case basis. For more details, please visit university website.

Students must demonstrate proficiency in written and spoken English. The University's English language entry requirements are: IELTS (Academic) - 6.0 overall (no band less than 5.5); iBT (internet based) TOEFL - 80 with a score of 21 in writing; Pearson PTE Academic - Overall score of 50 with no PTE communicative skills below 42; PBT TOEFL: Overall score of 60 with writing score of 21; C1 Advanced (formerly Cambridge English Advanced CAE): Overall score of 169 and no bands below 162; C2 Proficiency (formerly Cambridge Proficiency Exam CPE): Overall score of 169 and no bands below 162; Michigan English Language Assessment Battery (MELAB): 80.

Note: To provide flexibility to students during COVID-19 who are affected by the closure of testing centres, the University of Waikato will accept the following alternative tests for all 2021 and 2022 intakes. Please note this policy is subject to review.

  • IELTS Indicator (this is an online version of the regular IELTS test)
  • TOEFL iBT Home (Plus) (this is an online version of the regular TOEFL test)
  • Duolingo English Test (DET) score of 100 for undergraduate programmes.

Students who are accepted into their programme using any of the three language tests named above will be issued an unconditional offer, but will be required to undertake a supplementary online language assessment.

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