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Institute of Technology or Polytechnic

Unitec Institute of Technology
Unitec Institute of Technology logo

Bachelor of Business (Marketing)

This course is available


Level of Study

Bachelor's Degree


3 years

Next start date

Expected Feb 2023


Unitec Institute of Technology


Gain valuable skills and insight into contemporary marketing practice with a digital marketing focus. Practice and refine what you've learnt in the classroom and through a work experience internship.

The Bachelor of Business (Marketing) provides you with the knowledge and skills to successfully create and manage brands that win consumers’ hearts and minds using both traditional and new methods. You’ll discover how to identify consumers’ needs and wants, develop sound marketing plans and create marketing campaigns for real New Zealand organisations. You'll also learn how to create a social media plan and determine its effectiveness using Google Analytics.

This programme has been developed, and in some cases is being co-taught, with input from national and international business leaders. You’ll get the opportunity to create and present marketing campaigns for organisations as part of your course work; our students have previously conducted online advertising campaigns (Google AdWords and Facebook advertising) for numerous New Zealand businesses.

Real business experience - Industry Internship. In your final year you’ll take part in the Internship Based Learning (IBL) course where you will be in the workplace, completing a project and work tasks specifically related to your area of specialisation. At Unitec, we allow for flexible learning, so you can undertake your IBL while you complete other courses, should you choose. We will guide you through the IBL experience. You’ll have an academic supervisor and we’ll hold a series of useful workshops. Our marketing students intern at a wide range of organisations from retail through to hospitality and complete various projects such as developing a social media plan to organising, promoting and hosting an event.

Specialise in digital marketing. Learn the principles of digital marketing and acquire the advanced practical skills to be a digital marketing professional. We cover Search Engine Optimisation (SEO), Google AdWords, Facebook Advertising and other Pay Per Click (PPC) advertising, Inbound Marketing, and Social Media Marketing. You’ll also learn about digital metrics, legislation, regulation and codes of practice so that you will know how to help brands communicate effectively with their target audiences using emerging online technologies.


  • Internship Based Learning (IBL) - in the final year, students are offered the opportunity to gain work experience in a real organisation based on your chosen specialisation
  • Digital Marketing focus with the opportunity for Professional Certification with Google Adwords, Google Analytics and Hubspot Inbound
  • Marketing simulation games to gain insights into more strategic areas of business
  • Real business experience in the classroom, with real world business case studies
  • Opportunity to graduate with a double major

Double majors: In a world of change and complexity, it's an advantage to have multiple skills and to be adaptable. A double major can be completed within three and a half to four years of full-time study.

Double majors widen your area of expertise and can generate a wide variety of job opportunities.

  • Accountancy and Marketing
  • Accountancy and Management
  • Marketing and Management

Upon successful completion of this programme you can go onto further study in Postgraduate Diploma in Business or Master of Business programmes.


  • AdWords specialist
  • Advertising specialist
  • Brand manager
  • Digital marketing executive
  • Marketing manager
  • Marketing specialist
  • Market researcher
  • SEO specialist
  • Social media executive

Entry criteria

Academic requirements

For this programme, you will need the following:

  • 42 credits at NCEA Level 3 or higher including: 14 credits in two different approved subjects; and 14 credits from up to two subjects (approved or non-approved);
  • 8 credits at NCEA Level 2 or higher in English or Te Reo Maori (4 in reading, 4 in writing);
  • 14 credits in NCEA Level 1 or higher in Mathematics or Pangarau;
  • Successful completion of Unitec’s Certificate in Foundation Studies (Whitinga) (Level 3) with a relevant pathway, where appropriate; or Certificate of University Preparation (Level 4) or Certificate in Foundation Studies (Level 4) or equivalent.

English requirements

If English is not your first language you need to have Academic IELTS score of 6.0 (no band<5.5) or equivalent. Have achieved at least one English proficiency outcome in the last two years.

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