National Certificate in Radio (Sales)

Summary

This qualification is for people entering the radio industry, or who are presently engaged within it, and aspire to specialise in the area of sales and promotions for radio. It provides an introduction to the industry and specifically to sales and promotion.

The certificate is a stand-alone qualification and is comprised of compulsory standards. Those who are credited with it will have an introductory knowledge of radio broadcasting, radio broadcasting law, advertising, and marketing. Learners will also have the skills to be able to conduct radio research, interpret radio ratings, sell radio advertising, and design and manage radio promotions.

This qualification will also allow learners to develop broad and transferable skills such as research, design, analysis, problem solving, communication skills, as well as how to work with other people.

People may enter this qualification with the National Certificate in Radio (Foundation Skills) [Ref: 0298] and will have some of the unit standards towards this qualification. This certificate recognises an advance in those skills, and some complementary ones that are relevant to the requirements of selling, and the background knowledge and skills required of people identifying as potential sales managers.