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University

Auckland University of Technology
Auckland University of Technology logo

Bachelor of Communication Studies - Public Relations Major

This course is available

On-Campus

Level of Study

Bachelor's Degree

Duration

3 years

Next start date

Expected Jul 2024

Campus

Auckland University of Technology

Summary

AUT communications students and graduates are internationally recognised, having won the Sally Logan-Milne Young Practitioner of the Year award, CAANZ AXIS award, ORCA awards, Cannes International Advertising award and NZ Student Marketer of the Year award.

Study communications at AUT and you have access to industry standard facilities and equipment, including a media centre, radio studio and fully equipped TV studio, journalism training newspaper Te Waha Nui, student radio station Static 88.1 fm and student-run PR agency Outside the Square. You also gain invaluable workplace experience before you graduate.

A PR career could be organising top-level celebrities to promote an exotic resort, working with an international health organisation to communicate disease prevention in a developing country, briefing business leaders on a company merger, or lobbying the government to change regulations on behalf of a charity.

You'll learn from lecturers who have industry and academic expertise with a national and global outlook. Their strong industry connections mean that as a public relations student you have the opportunity to go on industry field trips and gain paid PR experience during your degree.

Career opportunities

  • Corporate communications executive
  • Public relations consultant
  • Marketing communications executive
  • Government communicator
  • Internal communications advisor
  • Community relations manager
  • Cultural mediator
  • Media relations manager
  • Influencer campaign manager

Entry criteria

University Entrance or equivalent.

Useful New Zealand school subjects: Language rich subjects are useful

English Language requirements:

IELTS (Academic) 6.0 overall with all bands 5.5 or higher; or equivalent; TOEFL iBT score of 80; Certificate in English for Academic Study (CertEAS) with B/B+ grade; AUT Academic English with B grade; CAE minimum overall score of 169; PTE minimum overall score of 50.

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