Institute of Technology or PolytechnicNelson Marlborough Institute of Technology (NMIT) - Te Pūkenga
This course is available
Level of Study
Graduate Certificate or Diploma
Next start date
Expected Jul 2023
Nelson Marlborough Institute of Technology
Build upon your qualification with skills in marketing.
The Graduate Diploma in Marketing allows you to add a specialisation in marketing with elective options in strategic management, operations, international business and more to further your career.
You will use your existing graduate skills or extensive experience to start your business study at the equivalent level to the final year of a business degree.
The Graduate Diploma in Marketing is a great option if you are seeking promotion in your existing employment, wish to broaden your skill and knowledge base and keep ahead in the knowledge game or if you are considering a career change, including self-employment.
Your studies will see you apply advanced marketing principles and concepts to creatively address marketing issues in a range of organisational real world contexts.
Aims of the programme
The Graduate Diploma in Marketing give students who already have a degree, or extensive business experience, an opportunity to pursue study in a specific business discipline at an advanced undergraduate level.
Graduates of the Graduate Diploma in Marketing programme will have the personal attributes, specialist knowledge and professional skills necessary to make an immediate and valuable contribution in demanding and evolving business environments.
Graduates of this programme will be able to:
Career Opportunities and Study Pathways:
Graduates will be qualified to work in a range of marketing functions including marketing and sales management, product management, merchandising, services marketing, marketing research, brand management, customer services management and key account management.
Potential roles after graduation include:
Customer Operations Specialist
Customer Support Engineer
Customer Experience Specialist
Quality Programme Officer
Online Communications Officer
Digital Marketing Specialist
Graduates who wish to continue with management based study will be prepared to enter a postgraduate (level 8) or masters (level 9) programme at NMIT or elsewhere.
A Bachelor’s Degree in any discipline.
Applicants who are unable to evidence that they meet Academic Entry Requirements, but who can demonstrate acquired skills for tertiary study gained through study, work and/or life experience, may be approved for alternative entry by the Curriculum Manager (or delegate).
English language requirements:
All applicants must have a level of English sufficient to be able to study at this level. Those students whose first language is not English must have: