Graduate Diploma in Marketing (Level 7)

Summary

Build upon your qualification with skills in marketing.

The Graduate Diploma in Marketing allows you to add a specialisation in marketing with elective options in strategic management, operations, international business and more to further your career.

You will use your existing graduate skills or extensive experience to start your business study at the equivalent level to the final year of a business degree.

The Graduate Diploma in Marketing is a great option if you are seeking promotion in your existing employment, wish to broaden your skill and knowledge base and keep ahead in the knowledge game or if you are considering a career change, including self-employment.

Your studies will see you apply advanced marketing principles and concepts to creatively address marketing issues in a range of organisational real world contexts.

Aims of the programme

The Graduate Diploma in Marketing give students who already have a degree, or extensive business experience, an opportunity to pursue study in a specific business discipline at an advanced undergraduate level.

Graduates of the Graduate Diploma in Marketing programme will have the personal attributes, specialist knowledge and professional skills necessary to make an immediate and valuable contribution in demanding and evolving business environments.

Graduate outcomes

Graduates of this programme will be able to:

• Demonstrate and apply core business competences such as - but not limited to - critical thinking, decision making, negotiation, presentation, problem solving, managing self and others.
• Research, assess and critically evaluate business information relevant to their selected business areas and business environment and communicate this information in both written and oral form.
• Evaluate and adopt different approaches to decision making as required by the environment.
• Practise business in a legal, sustainable, ethical and culturally appropriate manner.
• Apply advanced marketing principles and concepts to creatively address marketing issues in a range of organisational contexts.

Career Opportunities and Study Pathways:

Graduates will be qualified to work in a range of marketing functions including marketing and sales management, product management, merchandising, services marketing, marketing research, brand management, customer services management and key account management.

Potential roles after graduation include:

Marketing Manager
Marketing Assistant
Customer Operations Specialist
Customer Support Engineer
Customer Experience Specialist
Quality Programme Officer
Online Communications Officer
Digital Marketing Specialist

Graduates who wish to continue with management based study will be prepared to enter a postgraduate (level 8) or masters (level 9) programme at NMIT or elsewhere.