University
The University of WaikatoThis course is available
On-Campus
Level of Study
Postgraduate Certificate or Diploma
Duration
1 year
Next start date
Expected
Postgraduate diplomas provide the opportunity for continuing professional development in the same area as an original degree. A postgraduate diploma can often lead to a masters degree.
Why study a PGDip?
Postgraduate diplomas generally comprise of a one-year full-time or extended part-time programme of graduate papers.
They build on attainment in a prior degree and demonstrated practical, professional or scholarly experience.
Why study Public Relations?
If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you. Public relations professionals work closely with organisations in the business, government and community sectors, and act as a crucial link with its key stakeholders. They plan and implement strategic communication campaigns that seek to influence people’s attitudes and opinions about a specific issue or company, or encourage them to change their behaviour in real life. A big part of the job involves staying in touch with journalists and other influencers to promote positive news stories about their organisation, and manage any media publicity. They also advise senior managers on how best to respond to an emerging communication issue or crisis. Some public relations professionals deal with specialist areas of PR, such as government relations and lobbying, community engagement, events, sponsorship and fundraising, researching public opinion, or supporting a brand with interesting stories. Our graduates go on to pursue exciting careers in a wide range of organisations, including central and local government, not-for-profit charities, health and education, private consulting, and large corporations.
Career Opportunities
Communications Advisor
Communications and engagement manager
Content writer
Digital and social media manager
Events and sponsorship manager
Internal communications advisor
Marketing and Communications Executive
Media relations adviser
Press secretary
Public Relations Executive
PGDip candidates must have qualified for a bachelors degree of the University of Waikato or an equivalent qualification, and have completed study at an advanced level in the subject they wish to take.
Otherwise, candidates may demonstrate to the satisfaction of the Academic Board that they have adequate training, experience and ability, and have satisfied the prerequisites for graduate study in the subject(s) being taken for the Postgraduate Diploma.
English Language Requirements
Disclaimer