UniversityThe University of Waikato
This course is available
Level of Study
Postgraduate Certificate or Diploma
Next start date
Expected Jul 2023
Postgraduate diplomas provide the opportunity for continuing professional development in the same area as an original degree. A postgraduate diploma can often lead to a masters degree.
The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.
If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.
Public relations practitioners plan and implement communication campaigns to influence people’s attitudes and behaviour. They are effective networkers who work closely with journalists to manage media publicity, and act as a crucial link between an organisation and its publics, such as the community, customers and corporate shareholders.
Public Relations professionals are also involved with crisis and issues management, government relations, lobbying, events, sponsorship and fundraising, and employee relations.
Practical, hands-on learning
The assignments for this subject are highly practical. You’ll plan and deliver an innovative public relations campaign for a real client, take part in a mock media conference, build a website, use social media, create a range of advertisements, and write media releases for print, broadcast and online media. You'll also learn how to organise events, prepare corporate documents and deliver professional speeches.
Our students enjoy visits from a wide range of professional guest speakers in class, who will share their insights about what it's like working in the public relations industry.
You also need to meet an English language entry requirement as follows: IELTS (Academic) score of 6.5 overall (no less than 6.0); iBT (internet based) TOEFL - 90 with a score of 21 in writing; Pearson PTE Academic - 58 with no less than 50 for each communicative skill.; Waikato Pathways - successful completion of Level 8 with a B grade average in the Certificate of Attainment in English Language (CAEL) programme.