UniversityUniversity of Otago
This course is available
Level of Study
Next start date
Expected Jul 2023
University of Otago
The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.
Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.
Structure of the Programme
a. Every programme of study shall consist of approved papers from the schedule of papers available for the degree of Master of Marketing to the value of 180 points.
b. With prior approval from the Pro-Vice-Chancellor (Commerce), papers worth up to a maximum of 60 points in a relevant subject offered by another tertiary institution, may be granted transfer credit for equivalent paper(s) within the programme. Such credits will be considered on a case by case basis.
c. A candidate shall, before commencing the investigation to be described in the applied or research project, secure the approval of the Programme Co-ordinator concerned for the proposed course of the investigation.
Duration of the Programme
a. A candidate must normally complete the requirements for the programme in 12 months of full-time study, and a part-time candidate within four years of commencing the Programme.
b. Exceptions to the normal duration of a programme shall be permitted only with the approval of the Pro-Vice-Chancellor (Commerce).
Note: July commencement may be possible, although the duration of the qualification may be longer, or paper selection may be limited.
a. Admission to the programme shall be subject to the approval of the Pro-Vice Chancellor (Commerce).
b. Every applicant must either
i. be a graduate and normally have achieved an average grade of B+ in the papers satisfying the final year major subject requirements for the degree, or
ii. have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).
c. In considering an applicant’s qualifications, regard will be given to the detail of the course of study followed to gain the qualification, as well as the applicant’s performance in the programme.
English language requirements