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University of Otago
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Master of Commerce (MCom) in Marketing

This course is available


Level of Study

Master's Degree


1 year

Next start date

Expected Jul 2023


University of Otago


The Master of Commerce (MCom) degree allows for the development of individual research. Starting with a sound background of coursework, students will have the opportunity to contribute to existing fields or to begin to develop new areas of research.

The MCom can be pursued by a combination of papers and thesis, or by thesis only. Students who have a good Bachelor's degree (or equivalent qualification) will complete the MCom by papers and thesis (at least two years' full-time study). The first year consists of a selection of papers worth 144 points, leading to a Postgraduate Diploma in Commerce (PGDipCom). Students who have a good Honours degree or a PGDipCom (or equivalent qualification) can complete an MCom by thesis only (minimum one year).

Why study Marketing?

Marketing is everywhere and affects most of what we do. Marketing is about creating value and understanding why individuals and groups consume what they do.

While studying Marketing at Otago, we also consider the consequences of consumption from social, ethical and environmental perspectives. We stress that marketing can bring about positive change within individuals and society.

Since marketing influences just about every industry and organisation, career options are varied and diverse. We offer high-quality courses, with teaching based on the latest research.

Career opportunities

Marketing is people-orientated. It offers careers that are exciting, challenging and rewarding. Because Otago’s courses are comprehensive, require independent and collaborative learning, and celebrate creative approaches to problem-solving, our graduates leave well equipped to work in a variety of roles.

A career in marketing could include: sales management, public relations, brand management, designing new products, planning advertising and behaviour change campaigns, export and international marketing, or analysing market trends.

Some of our graduates join training programmes with well-known companies. Others work for smaller businesses, not-for-profits, and sports and cultural organisations, offering equally stimulating career opportunities ranging from sales to advertising, market research to market analysis.

While studying marketing you will also gain transferable skills such as communication, negotiation, analysis, critical engagement, problem-solving, management, and team skills, all of which make you more employable and rounded as a citizen.

We invite a number of industry guest speakers into lectures and provide opportunities for students to work directly with industry members on consultancy projects and class assignments.

We keep students informed about frequent on-campus presentations by companies looking to recruit talented students, and are in regular contact with organisations throughout New Zealand, many of them keen to employ Otago graduates.

Entry criteria

Admission to the programme shall be subject to the approval of the Pro-Vice-Chancellor (Commerce).

Every applicant must either

  • be a graduate, normally with qualifications requiring a total of at least four years of tertiary study, or
  • have alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).

In considering an applicant's qualifications, regard will be had to the detail of the course of study followed to gain the qualification, as well as the applicant's performance in the programme.

English language requirements

  • IELTS Academic - Score of 6.5 in the academic module (with no individual band below 6.0). IELTS Online is also accepted.
  • Internet-based TOEFL - Score of 90 with a minimum writing score of 21
  • Paper-based TOEFL - score of 587 (TWE 4.5)
  • Cambridge Certificate in Advanced English (CAE) & Cambridge Certificate of Proficiency in English (CPE) - Minimum of 176
  • Pearson Test of English (PTE) Academic - Overall score of 58 with no communicative skills score below 50.
  • LanguageCert - International ESOL: C1 Expert (LRWS) with a high pass overall and no less than a pass in each skill OR C2 Mastery (LRWS) with a pass overall and no less than a pass in each skill
  • NZCEL - NZCEL 5 Academic endorsement
  • University of Otago Language Centre ‘English for Otago’, English for Postgraduate Academic Purposes (EPAP) - Grade C or higher
  • University of Auckland English Language Academy (ELA) pathway programmes - Successful completion of the English Pathway for Postgraduate Studies (EPPS) with a B Grade
  • FCertEAP - Successful completion of the certificate with a B Grade
  • English NZ's Accredited Pathway Assessment - English NZ’s Accredited Pathway Assessment Level 3 (with no skill lower than Level 2).

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