Bachelor of Business majoring in Marketing

Summary

Our three-year Bachelor of Business will equip you with the flexible skills needed to work in today’s small to large enterprises, using your expertise to help them thrive, grow and succeed in the 21st century.

In first year you’ll get a grounding in all the core areas of business, from accounting, economics and finance through to digital business, marketing, strategy and supply chain management.

Discover which career pathways you’re most passionate about, before specialising in up to two major subjects later on. You can opt to take a second major or 1-2 minors in almost any other undergraduate subject offered at your campus.

The Bachelor of Business will prepare you to play a crucial part in helping organisations run their operations in a responsible way, adapt to the needs of changing markets, and drive innovation processes to develop cutting-edge products or services. With the Bachelor of Business, you’ll develop the bold and curious mindset that today’s employers are looking for, with a good mix of analytical, financial, decision-making, teamwork, project management and communication skills.

A key strength of the Bachelor of Business is that it includes a work-integrated learning paper in third year. You'll gain practical industry experience with an organisation - such as an internship or applied research project - and have the opportunity to test your skills in the real world.

Marketing

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

Career opportunities

• Advertising account executive
• Marketing/sales manager
• Brand and campaign manager
• Content marketing writer
• Digital marketing specialist
• Market researcher
• Business development manager
• Customer relationship manager