Bachelor of Commerce (Honours) in Marketing

Summary

Gain sophisticated analytical skills and be better equipped for your career in business with a one-year postgraduate qualification for high-achieving BCom graduates.

Programme overview

If you have achieved consistently high grades in your Bachelor of Commerce degree (or equivalent) you could be eligible for the honours programme. It will provide you with an additional 120 points of postgraduate research-based study to develop your analytical skills and critical thinking.

You will complete a set of advanced courses in the discipline and a short supervised dissertation or project that will demonstrate your independent research skills. Your honours programme structure and courses will depend on the specialization selected.

Marketing

The role of marketing is to understand customers and satisfy customer needs, because without customers there can be no business.

During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other stakeholders.

In the BCom, you can choose to combine courses to focus your studies in any of the following areas: advertising and communications management, services management or advanced market research.

Guest speakers and applied projects will enhance your studies and ensure an appropriate balance between theory and practice.

Popular major combinations with Marketing include:

Information Systems
Information Management
Innovation and Entrepreneurship
Operations and Supply Chain Management
Management
International Business
Commercial Law

Where can Marketing take you?

Graduates who have specialised in marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising.