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University of Canterbury
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Master of Product Innovation

This course is available


Level of Study

Master's Degree


18 months

Next start date

Expected Jul 2024


University of Canterbury


Product designers have an exciting and ever-changing career, needing to understand and anticipate market trends, design innovative concepts, and create interest in new products.

Open to students of any study background, the Master of Product Innovation (MProdInnovation) is a perfect opportunity to access specialised facilities and industry experts at university while beginning to develop your own product or business ideas.

You will get one-on-one support and guidance to help kickstart a project of your own or to help bring a project to life. The support you receive at UC will help to ensure your success.

Those wanting to build on their previous studies in product design may want to consider the Master of Product Design.

You can explore their own product and business ventures during study, with expert support and industry connections from both Te Kura Hanga Otinga | School of Product Design and Te Pokap? Rakahinonga | UC Centre for Entrepreneurship.
On-campus facilities for Product Design students include laboratories, engineering workshops, design studios, and a gaming lounge with AR and VR equipment.
UC Centre for Entrepreneurship offers a number of programmes and scholarships for UC students launching start-up businesses.
?tautahi Christchurch is home to a number of innovative industries needing skilled graduates from UC, particularly in the IT and gaming sectors.

Through the MProdInnovation, the skills and attributes you will gain include:

advanced knowledge of product/service innovation practice
mastery of sophisticated knowledge in your area of product innovation
advanced knowledge of business practice related to product innovation
ability to critically evaluate product innovation practice related to your own product/service developments
advanced problem-solving skills
ability to plan and complete a piece of original product or service innovation development
capability to apply skills and knowledge to novel situations.

Career Opportunities

Entrepreneurial and innovative skills in market are highly sought after in our global economy, and with this programme you will be well prepared to follow your own product line or business venture aspirations.

Depending on your focus in the degree, you may suit roles in research and development (R&D), concept design, advertising, quality assurance (QA), product review and critique, and marketing analysis within enterprises needing skilled graduates.

Entry criteria

Any previous bachelor’s degree study (or other qualifications of an equivalent standard), and a B Grade Point Average in your final-year courses are open to enrol.

Applicants must also satisfy our English language entry requirements:

IELTS (Academic): An average score of 6.5, with a minimum of 6.0 in reading, writing, listening, and speaking.
TOEFL (IBT): Total minimum score of 90, minimum score of 19 in reading, writing, and listening.
PTE (Pearson Test of English - Academic): PTE with an overall score of 58 and no PTE communicative skills score below 50.

Applications after the deadline date (8 December) will be considered if places are available.

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