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University of Canterbury
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Master of Product Innovation

This course is available


Level of Study

Master's Degree


18 months

Next start date

Expected Jul 2023


University of Canterbury


Product designers have an exciting and ever-changing career, needing to understand and anticipate market trends, design innovative concepts, and create interest in new products.

Open to students of any study background, the Master of Product Innovation (MProdInnovation) is a perfect opportunity to access specialised facilities and industry experts at university while beginning to develop your own product or business ideas.

Through the MProdInnovation, the skills and attributes you will gain include:

  • advanced knowledge of product/service innovation practice
  • mastery of sophisticated knowledge in your area of product innovation
  • advanced knowledge of business practice related to product innovation
  • ability to critically evaluate product innovation practice related to your own product/service developments
  • advanced problem-solving skills
  • ability to plan and complete a piece of original product or service innovation development
  • capability to apply skills and knowledge to novel situations.

The MProdInnovation is 180 points in total, made up of 30 points of compulsory courses, 60 points of elective courses, and followed by a 90-point practical project.

Career Opportunities

Entrepreneurial and innovative skills in market are highly sought after in our global economy, and with this programme you will be well prepared to follow your own product line or business venture aspirations.

Depending on your focus in the degree, you may suit roles in research and development (R&D), concept design, advertising, quality assurance (QA), product review and critique, and marketing analysis within enterprises needing skilled graduates.

Entry criteria

Any previous bachelor’s degree study (or other qualifications of an equivalent standard), and a B Grade Point Average in your final-year courses are open to enrol.

Applicants must also satisfy our English language entry requirements:

  • IELTS (Academic): Minimum overall score of 6.5, with a minimum of 6.0 in reading, writing, listening and speaking.
  • TOEFL (IBT): Minimum overall score of 90, with a minimum score of 19 in Reading, Listening and Writing.
  • PTE (Pearson Test of English - Academic): Overall score of 58 and no communicative skills score below 50.

Application deadline: At least 6 months before the planned start date.

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