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Master of Commerce in Marketing

This course is available


Level of Study

Master's Degree


120 credit hours

Next start date

Expected Feb 2024


University of Auckland


Build on your existing academic excellence with a postgraduate qualification that prepares you for specialist positions in the public and private sectors and can be a pathway to doctoral study.

Programme overview

An MCom allows you to develop an advanced level of knowledge and competencies with an intellectually rewarding postgraduate programme in your specialist field.

Programme structure

The MCom is a 120 or 180-point, advanced, specialist masters degree that builds on an undergraduate degree in the same discipline.

The 180-point MCom is a 12 or 15-month specialist masters combining coursework and a research component in the form of either a short dissertation (60 points) or a more substantial research portfolio (90 points).

If you have completed a BCom(Hons) or equivalent, you may be eligible to undertake a 120-point MCom degree by research comprising a supervised thesis.

A high performance in the BCom(Hons) or MCom (120 or 180-point) enables you to apply for a doctoral programme.

The 180 point MCom has a single intake per year, in Semester One.

The 120 point MCom may start in either semester, depending on department approval.

Note: Semester Two start is available for the 120-point masters as well as for selected courses within the 180-point masters. Please contact the Business Student Centre for advice.

p>Jobs related to this programme


Master of Commerce in Marketing, with a customised dissertation specialising in an area such as:

  • Marketing management
  • Branding
  • Digital marketing
  • Advertising and communications management
  • Marketing research
  • Service management
  • Value co-creation
  • Customer engagement
  • Sustainable marketing
  • Collaborative consumption
  • Tourism

A dissertation is an advanced research project involving one-on-one mentoring by a dedicated academic staff member. This individualised experience will extend your analytical capabilities, enable you to stand out when job hunting and future-proof your career.

Where can postgraduate study in Marketing take you?

Graduates who have specialised in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising. Having a postgraduate qualification in marketing serves as an important differentiator for students.

Possible roles include:

  • Assistant brand manager/product manager
  • Assistant marketing manager
  • Advertising executive
  • Product/service developer
  • Social media manager
  • Public relations executive
  • Market researcher
  • Marketing consultant
  • Sales representative

Further study options

Doctor of Philosophy

Entry criteria

Taught 180 points: You must have completed an undergraduate degree in the same field as your intended specialisation at a recognised university (or similar institution). You will need a GPE of 5.0.

Research 120 points: You must have completed one year of postgraduate study, following an undergraduate degree, at a recognised university (or similar institution). Your study must have been in the same field as your intended specialisation and you will need a GPE of 5.0.

IELTS (Academic): Overall score of 6.5 and no band less than 6.0; Internet-based TOEFL (iBT): Overall score of 90 and written score of 21; Paper-based TOEFL: Overall score of 68 and a writing score of 21; Cambridge English: Advanced (CAE) or Cambridge English Proficiency (CPE): Overall score of 176 and no bands below 169; Pearson Test of English (PTE) Academic: Overall score of 58 and no PTE Communicative score below 50; Foundation Certificate in English for Academic Purposes (FCertEAP): Grade of B-; Michigan English Language Assessment Battery (MELAB): 85.

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