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Institute of Technology or Polytechnic

Whitireia New Zealand
Whitireia New Zealand logo

Bachelor of Creativity (Digital Media)

This course is available


Level of Study

Bachelor's Degree


3 years

Next start date

Expected Jul 2024


Te Kahui Auaha


Stand out from the crowd and let your style shine with the final year of this programme. Build on the knowledge and skills you have acquired to create an industry-ready portfolio. Learn from industry professionals who will teach you the skills to be work-ready.

What you will learn

The Bachelor of Creativity combines core courses with specialist major projects. Core courses include Contexts and Practice, and Creative Enterprise. Major projects draw from the following:

  • Applied Technologies which includes 2D and 3D making and modelling. Concept drawings for imaginative worlds are realised through a process of physical prototyping, which utilises laser cutting, 3D printing and virtual reality skills.
  • Digital Studio’s. Interactive multimedia design is the primary focus, which includes website design, mobile app prototyping, interactive media and animation and 3D modelling and visualisation for screen-based content.
  • Design and Creative Studio’s. Graphic, illustrative and motion design outcomes are produced by using Adobe CC applications including InDesign, Illustrator, After Effects and Photoshop.
  • Image Making. Original content for major projects is created through drawing, and by using and experimenting with traditional printmaking and photography techniques.

Entry criteria

For akonga, at the start of their study journey, we encourage you to complete the New Zealand Diploma in Creativity (Level 5) and the New Zealand Diploma in Creativity (Level 6) or have evidence of prior learning before enrolling in this programme.

It is helpful for students to have access to a laptop of sufficient capability and Adobe Creative Cloud software to meet programme requirements.

English Language Requirements: IELTS 6.0 overall with no sub-score less than 5.5; TOEFL Internet-Based Test (iBT) - Score of 60 (with a writing score of 20); Cambridge English Test - FCE with a pass at Grade B or Pearson Test of English (Academic) - PToE (Academic) score of 50; New Zealand Certificate in English Language (NZCEL) - Level 4 with the Academic endorsement.

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