University
The University of Waikato
Doctor of Philosophy (PhD) in Marketing
This course is available
On-Campus
Level of Study
Doctoral Degree
Duration
3 years
Next start date
Expected Feb 2024
Campus
Hamilton Campus
Summary
The degree of Doctor of Philosophy is awarded by the University for research carried out under the supervision of at least two staff members. A PhD can also be presented as a PhD with Publication or a PhD with a Creative Practice Component. The research, which must be the candidate's own work, is written up as a thesis, and may include papers published or intended to be published. The thesis is required to present the case for the research, outline the research undertaken and the findings and conclusions of that research. There is no course work for this degree.
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.
Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.
If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.
Career opportunities
- Advertising account executive
- Marketing/sales manager
- Brand and campaign manager
- Content marketing writer
- Digital marketing specialist
- Market researcher
- Business development manager
- Customer relationship manager
Start Date: The first day of any month from February to November
Entry criteria
To qualify to enrol for the PhD, an applicant must
have qualified for the award of a New Zealand bachelors degree with honours or master's degree,1 in a field relevant to the proposed research with at least second class honours (first division) or distinction, or for a qualification considered by the Academic Board to be equivalent, or
have qualified for the degree of Master of Philosophy (MPhil) in a field relevant to the proposed research, or
have enrolled for the degree of Master of Philosophy (MPhil) in a field relevant to the proposed research and demonstrated that they are able to transfer to the PhD, or
have passed qualifying papers at a satisfactory level in a field relevant to the proposed research, and
have demonstrated research ability, normally at least 30 points of research in an honours or master's degree, or significant professional research experience, or equivalent, or
in exceptional circumstances have produced other evidence to the satisfaction of the Postgraduate Research Committee that they have adequate skills and knowledge to proceed with the proposed research.
You also need to meet an English language entry requirement as follows: IELTS (Academic) score of 6.5 overall (no band less than 6.0); iBT (internet based) TOEFL - 90 with a score of 21 in writing; Pearson PTE Academic - Overall score of 58 and no PTE communicative skills score below 50; University of Waikato College - Successful completion of Level 8 with a B grade average in the Certificate of Attainment in English Language (CAEL) programme.
Note: Application closing dates will be 31st January, 31st May and 30th September.
Studying in NZ
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