Bachelor of Applied Hospitality and Tourism Management

Summary

Do you want to become a leader, manager or entrepreneur within the hospitality and tourism industry?

This innovative three-year degree is designed to do all of the above. From school leavers to seasoned employees, this flexible and hands-on degree has something for everyone.

In the first two years, you’ll learn all the operational, managerial and business skills required for a trainee manager or junior manager position in any business within the industry.

Once you get to the final year, you’ll develop valuable entrepreneurial skills that will open doors to a wide range of career opportunities, from creating your own product or service, to working for various national and regional tourism organisations.

Upon successfully completing the requirements you'll receive the award of:

• Bachelor of Applied Hospitality and Tourism Management (Level 7)

CAREER OPPORTUNITIES

Graduates can pursue career opportunities in a wide range of organisations and roles in the hospitality and tourism industry, and related sectors. Graduates may become self-employed or progress to employment in advisory, team leader, supervisory or management roles in a variety of areas, including:

• hotel/accommodation management, including sales and marketing, concierge and front desk operations
• food and beverage, restaurants and catering
• tourism, hotel and event venue facilities management
• tourism ventures and operations
• event and conference planning and management
• travel agencies and tourism information centres
• reservations and ticketing
• destination management, and business and trade development
• brand and value proposition management
• owner/operator ventures
• other service sector, trade and enterprise fields

TOPICS YOU'LL COVER
Year One

• Professionalism and Core Skills for Tourism and Hospitality
• Introduction to the Tourism and Hospitality Industry
• Supervisory Skills for Tourism and Hospitality
• Showcasing Tourism, Travel, Hospitality and Gastronomy
• Managing the Customer Experience
• Planning and Marketing for Tourism and Hospitality Enterprise
• Hotel Operations
• Tourism Operating Environments
• Food and Beverage Operations
• The Destination Experience

Year Two

• Cultural Dimensions of Tourism and Hospitality
• Tourism and Hospitality Staff Development and Retention
• Planning for Sustainable Tourism and Hospitality Enterprise
• Product Development for the Tourism and Hospitality Industry
• Introduction to Tourism and Hospitality Enterprise and Investment
• Event Management for Tourism and Hospitality
• Innovation in Food and Beverage
• Impacts of Tourism and Travel
• Hotel Management
• Destination Management

Year Three

• Entrepreneurship for the Service Sector
• Branding and Marketing Strategies for the Hospitality Sector
• Branding and Marketing Strategies for the Tourism Sector
• Product Innovation and Development for the Hospitality Sector
• Product Innovation and Development for the Tourism Sector
• Internship
• Industry Project

FURTHER STUDY OPTIONS

• Graduate Diploma in Tourism Innovation
• Graduate Diploma in Hospitality Innovation