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Institute of Technology or Polytechnic

Open Polytechnic of New Zealand
Open Polytechnic of New Zealand logo

Graduate Diploma in Marketing (Level 7)

This course is available


Level of Study

Graduate Certificate or Diploma


120 credit hours

Next start date



If you are looking to become a business success and a customer focused specialist, then our online Graduate Diploma in Marketing will set you on that pathway.

On successfully completing this programme you will:

  • understand a variety of marketing dimensions such as goods and services marketing, domestic and international marketing, consumer and business-to-business marketing
  • have an in-depth focus on the marketing communications component of marketing and implement communication strategies using both traditional and digital media
  • examine the role of contemporary topics and issues in marketing and their implications such as such as customer experience, e-commerce, disintermediation, service-dominant logic, big data and marketing automation
  • prepare proposals and undertake marketing research to assist marketing decision making
  • contribute towards operational and strategic marketing planning
  • apply marketing concepts to address marketing problems and create value for the organisation and its stakeholders

Employment pathways

On completion of the Graduate Diploma in Marketing graduates can seek job opportunities in areas such as market and business analysis, business development, strategy planning and management, marketing research, customer relationship management, product/brand/category management, sales management, direct marketing, business-to-business marketing, international marketing, services marketing, marketing communications, and digital marketing.

You can study this programme part-time if you’re an international student living in New Zealand or overseas. If you’re living in New Zealand you will need to be in paid employment with a valid work permit.

Entry criteria

To enrol in this programme you need to have a Bachelor degree; or have successfully completed the Open Polytechnic Graduate Certificate in Marketing (Level 7). If you have completed the Bachelor of Business (Marketing major) at Open Polytechnic you are unable to enrol in this programme.

International students must also have an IELTS (Academic) score of 6.5 with no band score lower than 6.5, or equivalent.

Cambridge English Qualifications - B2 First, or B2 First for Schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill.

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