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Institute of Technology or Polytechnic

Ara Institute of Canterbury
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New Zealand Diploma in Business (Marketing and Sales)

Level of Study

Diploma

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Summary

This diploma is designed to equip you with marketing and sales skills that will enable you to contribute to the achievements of a business or organisation. You will develop knowledge and skills in marketing fundamentals, digital marketing, relationship management, marketing communications and brand management, as well as segmentation, targeting, positioning and buyer behaviour. To complement your technical marketing and sales learning, you’ll also study core areas of business including organisational structures and cultures, business functions and environments, and influences for change and innovation. Part-time up to five years.

Entry criteria

Overall IELTS 5.5 Academic 5.0 Listening 5.0 Reading 5.0 Writing 5.0 Speaking What if English is not my first Language? If English is not your first language, we want to make sure that you will be successful in your chosen programme of study. Please provide a result from a test or qualification on the acceptable alternatives English Proficiency Outcomes Chart.

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