Bachelor of Commerce - Entrepreneurship & Innovation Major

Summary

Entrepreneurship and innovation involve thinking outside the box and doing things differently — that’s what this major is all about.

Learn how to maximise your entrepreneurial spirit by cultivating practical knowledge and critical thinking skills through imagination and creativity. You’ll be well-prepared prepared to tackle some of Aotearoa New Zealand’s most significant issues and become ready to take on whatever the global digital economy has to offer.

Self-starters are sorely needed in New Zealand. This modern approach to business education will put you in the right position to start your own business, develop a new product, connect with business experts, pioneer corporate innovation, and lead market changes.

How you'll grow

• Become a forward-thinking innovator with the skills to start your own business and succeed in a dynamic global economy
• Develop an understanding of key concepts and practice in entrepreneurship and innovation, such as idea generation, opportunity recognition and business planning
• Learn how to solve problems using critical thinking and make socially responsibly business decisions
• Gain practical experience in market research and customer engagement while learning academic theory, such as psychology and consumer behaviour
• Think outside the box and develop your sense of imagination, exploration, creation, and reflection.

Career opportunities

Graduates will be well-prepared to start their own business or work in business-orientated roles such as development, innovation management, venture capital and consulting. They could also pursue opportunities in wider fields such as technology commercialisation, social entrepreneurship, and graduate research.